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31 JULY 2010

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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article thumbnail Friday, 30 July 2010

There are (slightly) rosier times ahead, finds incentive report
Growing industry optimism about incentive travel programmes, merchandise and non-cash programmes, as well as ROI and budget considerations. Read more ...

 
     

Latest feature
     
 
New research shows the most buoyant markets for retailer cards

Brazil tops the charts for the highest number of retailers with their own payments card. The most significant potential exists to develop retailer payment cards in India, Russia and Vietnam.

Read more ...
 
     
 
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 Latest news 
 
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    Features   
 
     
 
News - Retail LoyaltyFriday, 30 July 2010

Search for UK’s customer service champions
Competition to celebrate businesses that always put the customer first
Read more ...

article thumbnail News - Customer InsightThursday, 29 July 2010

Firms must “get closer to customers” if marketing is to be welcomed
Consumers see supermarkets as ‘friends’ but many major industry sectors fail to relate to customers, finds survey Read more ...

article thumbnail News - Data SecurityThursday, 29 July 2010

Octopus Card admits huge customer data sale
Nearly two million cardholder details passed on Read more ...

News - Retail LoyaltyWednesday, 28 July 2010

Biscuit maker starts first loyalty programme
Scheme to offer rewards via 360 million packets
Read more ...

article thumbnail News - E-LoyaltyWednesday, 28 July 2010

Cashback website gives shares for internet purchases
A new cashback website gives users rebates on their purchases at over 1,000 online retailers, in addition to shares in its business. Read more ...

News - Coalition SchemesTuesday, 27 July 2010

Customer profitability down at banks
People more likely to shop around finds global survey
Read more ...

article thumbnail News - Retail LoyaltyTuesday, 27 July 2010

Irish traders launch town rewards card
Independent businesses in Carrigaline, Co. Cork have launched a town-wide loyalty card. Read more ...

article thumbnail News - Coalition SchemesFriday, 23 July 2010

Vision Express launches its Nectar reward
Vision Express has launched its partnership with Nectar, offering 2 points for every £1 spent at over 330 Vision Express stores, nationwide. Read more ...

News - Prepaid CardsThursday, 22 July 2010

Anglia Battlefield to improve foreign currency management with prepaid
Anglia Battlefield Tours, a leading provider of guided battlefield tours is to issue its tour guides with prepaid expense cards.

Read more ...

article thumbnail News - Mobile RewardsThursday, 22 July 2010

Mobile POS loyalty platform launched in US
Solution to personalize customer service Read more ...

News - Retail Loyalty
Search for UK’s customer service champions
Administrator - Friday, 30 July 2010

News - Customer Insight
Firms must “get closer to customers” if marketing is to be welcomed
Administrator - Thursday, 29 July 2010

News - Data Security
Octopus Card admits huge customer data sale
Administrator - Thursday, 29 July 2010

News - Retail Loyalty
Biscuit maker starts first loyalty programme
Administrator - Wednesday, 28 July 2010

News - E-Loyalty
Cashback website gives shares for internet purchases
Administrator - Wednesday, 28 July 2010

News - Coalition Schemes
Customer profitability down at banks
Administrator - Tuesday, 27 July 2010

News - Retail Loyalty
Irish traders launch town rewards card
Administrator - Tuesday, 27 July 2010

News - Coalition Schemes
Vision Express launches its Nectar reward
Administrator - Friday, 23 July 2010

News - Prepaid Cards
Anglia battlefield to improve foreign currency management with prepaid
Administrator - Thursday, 22 July 2010

News - Mobile Rewards
Mobile POS loyalty platform launched in US
Administrator - Thursday, 22 July 2010

News - Travel
Airline to trial smart card check-in
Administrator - Wednesday, 21 July 2010

News - Travel
Airmiles issues forex card
Administrator - Wednesday, 21 July 2010

News - Hospitality
Hotels.com launches Welcome Rewards loyalty scheme
Administrator - Tuesday, 20 July 2010

News - Travel
Miles for dining makes a US return
Administrator - Tuesday, 20 July 2010

News - B2B
HP launches partner loyalty in India
Administrator - Monday, 19 July 2010

News - Green Loyalty
Air Miles enhances green offering
Administrator - Monday, 19 July 2010

News - Coalition Schemes
German Payback gains major hotel partner
Administrator - Monday, 19 July 2010

News - Customer Insight
What the World Cup conversations told us – about us
Administrator - Friday, 16 July 2010

News - Coalition Schemes
Sainsbury’s Travel Money gives preferential rates to Nectar cardholders
Administrator - Thursday, 15 July 2010

News - Reward Schemes
Tesco offers car discounts to cardholders
Administrator - Wednesday, 14 July 2010

News - Company news
Employee ideas save Continental 100m euros
Administrator - Wednesday, 14 July 2010

News - Company news
Confirmit adds SMS Surveys for wider engagement and instant feedback
Administrator - Wednesday, 14 July 2010

News - Marketing
BP attempts to improve image with points offer
Administrator - Tuesday, 13 July 2010

Events - General
Retail Banking
Administrator - Monday, 12 July 2010

Events - General
Luxury Brands
Administrator - Friday, 09 July 2010

Events - General
Loyalty World
Administrator - Thursday, 08 July 2010

News - Reward Schemes
Reward scheme bridges real world/social media divide
Administrator - Thursday, 08 July 2010

News - Prepaid Cards
Peugeot uses smart card for car hire scheme
Administrator - Thursday, 08 July 2010

News - Customer Insight
Knowing your customers is vital, especially the Chinese
Administrator - Wednesday, 07 July 2010

News - Customer Insight
73% of consumers interested in membership packages are getting away
Administrator - Wednesday, 07 July 2010

News - Customer Insight
Automated phone systems biggest British frustration
Administrator - Tuesday, 06 July 2010

News - Hospitality
Hospitality schemes ‘need improving’
Administrator - Tuesday, 06 July 2010

News - Coalition Schemes
Garage chain joins Payback
Administrator - Monday, 05 July 2010

News - Marketing
Crucial website saved from chop
Administrator - Monday, 05 July 2010

News - E-Loyalty
The secret to customer satisfaction online
Administrator - Friday, 02 July 2010

News - Customer Insight
North American consumers say customer service declining
Administrator - Thursday, 01 July 2010

Features - Reward Schemes
Shell – Playing it’s cards right
Administrator - Monday, 05 July 2010

Events - General
Luxury Brands
Administrator - Friday, 09 July 2010

Events - General
Loyalty World
Administrator - Thursday, 08 July 2010

Events - General
Retail Banking
Administrator - Monday, 12 July 2010

News - Prepaid Cards
Peugeot uses smart card for car hire scheme
Administrator - Thursday, 08 July 2010

News - Marketing
Crucial website saved from chop
Administrator - Monday, 05 July 2010

News - Mobile Rewards
Mobile POS loyalty platform launched in US
Administrator - Thursday, 22 July 2010

News - Reward Schemes
Tesco offers car discounts to cardholders
Administrator - Wednesday, 14 July 2010

News - Hospitality
Hotels.com launches Welcome Rewards loyalty scheme
Administrator - Tuesday, 20 July 2010

Features - Retail Loyalty
New research shows the most buoyant markets for retailer cards
Administrator - Friday, 23 July 2010

News - Coalition Schemes
German Payback gains major hotel partner
Administrator - Monday, 19 July 2010

News - Marketing
BP attempts to improve image with points offer
Administrator - Tuesday, 13 July 2010

News - Travel
Airmiles issues forex card
Administrator - Wednesday, 21 July 2010

News - Reward Schemes
Reward scheme bridges real world/social media divide
Administrator - Thursday, 08 July 2010

News - Coalition Schemes
Customer profitability down at banks
Administrator - Tuesday, 27 July 2010

News - Customer Insight
73% of consumers interested in membership packages are getting away
Administrator - Wednesday, 07 July 2010

article thumbnail Features - Reward SchemesMonday, 05 July 2010

Shell – Playing it’s cards right
Shell is the largest branded retailer in the world with over 45,000 sites. It operates loyalty schemes in 20 countries and has 20 million registered loyalty customers.

Crispin Rogers, global loyalty and B2C payments manager for Shell explained to Loyalty why the concept of loyalty is so important for his company.
Read more ...

Features - Reward SchemesFriday, 02 July 2010

Driving customer loyalty with the right IT
How to ensure loyalty schemes continue to deliver the rewards. It is the insight that is gained from understanding a customer's behaviour that is the real pearl, says Simon Helliwell, Retail Consultant at Clarity Commerce Read more ...

article thumbnail Features - book reviewsFriday, 25 June 2010

Customers want dialogue with brands and businesses
Research has found that most consumers want a dialogue with the brands and businesses they encounter, but only 10% of European marketers are actually joining in the conversation as equals. Read more ...

article thumbnail Features - TravelTuesday, 01 June 2010

The centrality of customer retention to hotel’s operating model
Customer retention remains one of the single most important operational goals for hotels. The effectiveness of hotel loyalty programmes depends entirely on the nature of the programme itself, and on how innovative the hotel is willing to be with regards to its implementation, says Vanessa Horwell, Chief Visibility Officer of TravelInk’d Read more ...

Features - E-LoyaltyMonday, 24 May 2010

Keeping the customer online
Brand loyalty in the online world is far more fragile than the real world. Graham Moore, e-retail specialist, Zeus Technology looks at the importance of maintaining a consistent online brand presence to avoid customer churn and says it's vital that web traffic is prioritised and managed effectively. Read more ...

article thumbnail Features - TravelTuesday, 18 May 2010

Low cost airlines embracing loyalty – report
An average of one in five seats flown globally today is on a Low Cost Carrier (LCC). Loyalty programs have become the norm, with 8 out of the 10 largest LCCs offering at least some form of loyalty program. Now, says Carlson Marketing’s Evert de Boer, senior director of the global airline practice, it is time for LCCs to differentiate themselves and become more customer value oriented if they are to continue to be competitive. Read more ...

article thumbnail Features - Customer InsightMonday, 10 May 2010

Collecting that right kind of data is vital for true customer insight
When it comes to customer insight, it’s not just how many customers you have on your database, but the depth of the data and what you do with it. Article by Richard Higginbotham, head of marketing for Transactis. Read more ...

article thumbnail Features - E-LoyaltyFriday, 30 April 2010

Turning browsers into buyers: Making online shopping more personal
FAQs just don’t hack it!: UK retailers are increasing both their investment and focus in e-commerce services to attract the growing amount of customers who shop online.  A recent study by eBay predicts that 85% of consumers intend to maintain or increase their online shopping.  Article by Ravi Shankar Pandey, senior VP and UK head of NIIT Technologies. Read more ...

article thumbnail Features - B2BFriday, 09 April 2010

Asda & loyalty: balancing expectations and cost
The current financial strain on businesses may lead some to overlook the importance of staff and customer loyalty. And while tightening the purse strings may be a priority, company loyalty doesn’t need to nose-dive as a result, says Tracy Aslam, Director of Asda Business Rewards. Read more ...

Features - Reward SchemesThursday, 08 April 2010

Will Barclaycard’s Freedom proposition drive increased business?
The Barclaycard Freedom loyalty scheme has called for a significant IT investment, commitment to a major advertising and marketing budget – and the appointment of a number of heavyweights to run it, including Sarah Newman former general manager for strategic delivery at British Airways and several others from the airline. But not everyone in the industry is convinced that the Freedom loyalty proposition will lead to increased business.
Read more ...

Features - Retail LoyaltyWednesday, 24 March 2010

Sainsbury’s chooses coupons  to boost Nectar loyalty - Andrew Mann interview
Last month Nectar overtook Tesco Clubcard in cardholder numbers. This was used by Sainsbury’s to claim that it now had access to the largest lo
yal customer base.

The news prompted Loyalty Magazine to call Andrew Mann, director of insight and loyalty at Sainsbury’s, to ask him for his views on loyalty, Nectar, data and a few other things too.
Read more ...

article thumbnail Features - Reward SchemesWednesday, 17 March 2010

Freedom goes live with 30,000 merchants plus Shell
Exclusive interviews with Barclaycard and Shell on how Freedom feels so far

Barclaycard went live with its new Freedom loyalty scheme today, with the pressing of a big orange button at 7.30 this morning as the www.barclaycard.co.uk/freedom website updated with full details of the scheme and its partners.

Read more ...
article thumbnail Features - Retail LoyaltyWednesday, 17 March 2010

Supermarkets losing out to value retailers
Over a third of shoppers have switched from their usual grocery supermarkets to ‘value’ retailers, as once-loyal customers look to trim their household expenses by turning to cheaper alternatives. Article by Andy Wood, MD of GI Insight. Read more ...

article thumbnail Features - CRMFriday, 05 March 2010

Recession-weary businesses look to customer service for help
With the global recession still continuing to threaten the viability of many companies, customer service has come to the fore as a strategic business tool that can be used to help retain, win and win back customers, says Guy Tweedale, Senior VP of European Operations at Jacada.  But how can we help our Customer Service Representatives (CSRs) to achieve these goals? Read more ...

article thumbnail Features - E-LoyaltyThursday, 25 February 2010

Pepsi drops out of Superbowl but wins marketing game?
The decision by Pepsi to stop its 23-year advertising sponsorship of the US Superbowl this year and divert more of its marketing efforts to social media and web-based initiatives could herald a new marketing template.

Read more ...

article thumbnail Features - Retail LoyaltyTuesday, 16 February 2010

Happy birthday Clubcard, happy birthday Loyalty
Tesco is using Clubcard’s 15th birthday as the excuse for extending its double points offer at least into the summer.
Read more ...

Features - Retail LoyaltyMonday, 08 February 2010

What's in store for multichannel retail?
To remain affluent in a difficult economy, retailers need to better understand their customers' needs, providing them with a level of service that meets and exceeds their expectations, says Frank Sherlock, SVP & MD International, Convergys Global Business Unit. Read more ...

article thumbnail Features - MobileFriday, 29 January 2010

No longer a nation of queue lovers
Given that excellence in customer service has been touted as the key big differentiator in pulling out of the recession, it’s unsettling that the UK still suffers from a relatively poor reputation in this regard, says Ian Turner, General Manager Northern Europe at Nuance Communications. One manifestation of this customer service failing is the public’s aversion to ringing call centres. Read more ...

article thumbnail Features - Financial ServicesTuesday, 15 December 2009

French banks become more “fidelité” focussed
Requirement to allow competition brings wave of new initiatives
Loyalty came late to France as a payment card marketing tool. It wasn’t until October 2007 that even co-branded cards were allowed. This ban by the French banks enabled them to keep tight control of their payments business – until EU rules forced a change. Now everything is different.
Read more ...

article thumbnail Features - Reward SchemesTuesday, 01 December 2009

What loyalty means to customers and why businesses should pay attention
Most consumers are aware of the major loyalty schemes - but does this translate into increased sales? Article by Anamaria Chiuzan, Customer Insight and Loyalty - Senior Marketing Manager at The Logic Group Read more ...

 
     
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