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22 MAY 2012

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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Monday, 14 May 2012 13:21
Comment: The importance of being Honest Scott Thompson, has quit as CEO of Yahoo, ten days after admitting his personal resume was not truthful.
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Tuesday, 28 February 2012 09:36
Reaching the post recession frugal consumer Many retailers underestimate the importance of presenting what consumers want, when they want it – before embarking on any dedicated loyalty scheme. This basic understanding is often the first step to customer retention and loyalty in these frugal times, says Shaun Bossons, senior VP at Aldata Solution.
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Friday, 24 February 2012 12:28
How should marketers approach CRM in 2012? 2012 will be the year that the trends of 2011 become widespread business practices. Comment by Jill Brittlebank, director of strategy and analytics at e-Dialog.
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Tuesday, 31 January 2012 14:22
Comment: Out of touch Target like King Canute Target, the giant US retailer, has embarked on an interesting strategy to counter the practice of what it calls “showrooming”.
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Friday, 07 October 2011 11:03
Got a broadband problem? Please visit our website! BT’s novel approach to customer service
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	book reviews
	Book Review Home Page The Next Big Thing Empowered employees are the unsung heroes Considering background feelings Lessons from Ikea Having trouble with social media? Just tell them a story Tapping into the collective intelligence of people who like you Curation Nation fails to convince Loyalty Magazine Learning management lessons from bees If you don't like the system, why don't you hack it? When thinking into a situation can help achieve the state of being The secrets of success in selling Choosing a book about brands Don't bother speaking - your body language says it all
	Blog
	Blog articles The importance of being Honest If Voice of Customer is so 21st Century, then how come my Granny was an expert? Reaching the post recession frugal consumer How should marketers approach CRM in 2012? Out of touch Target like King Canute Supermarket pricing: A need for honesty, clarity and trust Got a broadband problem? Please visit our website! Increasing sales through social media? Coca-Cola should know better Forward gazing: Mega trends according to Frost & Sullivan – and the end of the world as we know it Facebook goes head to head with Groupon And you thought Starbucks was just a coffee shop Southwest pleases customers with programme revamp Efficiency and Effectiveness: The yin and yang of your contact centre Feeling proud to be British
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Customers are working harder, so retailers must too

Positive impact of the feedback huddle

It is no secret customer behaviour is changing and retailers need to react. But how do you track customer opinion? Annich McIntosh talks to Gary Topiol, of Empathica and Steve Marson of Halfords on how one particular system works in practice.
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Monday, 14 May 2012

Comment: The importance of being Honest
Scott Thompson, has quit as CEO of Yahoo, ten days after admitting his personal resume was not truthful.
Read more ...