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22 MAY 2012

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

Book Reviews

Thursday, 03 May 2012 10:03
The Next Big Thing William Higham, author of The Next Big Thing (Kogan Page 2009) available on Amazon from £17, was already discussing three years ago the demise of Kodak as though it was a foregone conclusion. The company wobbled on for a couple of years, but the writing was clearly on the wall for film.
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Friday, 27 April 2012 10:02
Empowered employees are the unsung heroes In most companies, the unsung heroes are the employees.
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Tuesday, 24 April 2012 10:51
Considering background feelings Following a revolution in brain science, someone invented neuro-marketing.
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Wednesday, 18 April 2012 15:55
Lessons from Ikea “In most European countries and the US we will see low GDP growth, an aging population, and household spending shifting toward telecommunication, IT, medical, and energy and away from home furnishings, fashion, DIY and other retail sectors. Growth will depend on beating the competitors, not on expanding the market.
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Friday, 27 January 2012 00:00
Having trouble with social media? Just tell them a story John Sadowsky believes we are at a watershed moment in marketing communication.
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	book reviews
	Book Review Home Page The Next Big Thing Empowered employees are the unsung heroes Considering background feelings Lessons from Ikea Having trouble with social media? Just tell them a story Tapping into the collective intelligence of people who like you Curation Nation fails to convince Loyalty Magazine Learning management lessons from bees If you don't like the system, why don't you hack it? When thinking into a situation can help achieve the state of being The secrets of success in selling Choosing a book about brands Don't bother speaking - your body language says it all
	Blog
	Blog articles The importance of being Honest If Voice of Customer is so 21st Century, then how come my Granny was an expert? Reaching the post recession frugal consumer How should marketers approach CRM in 2012? Out of touch Target like King Canute Supermarket pricing: A need for honesty, clarity and trust Got a broadband problem? Please visit our website! Increasing sales through social media? Coca-Cola should know better Forward gazing: Mega trends according to Frost & Sullivan – and the end of the world as we know it Facebook goes head to head with Groupon And you thought Starbucks was just a coffee shop Southwest pleases customers with programme revamp Efficiency and Effectiveness: The yin and yang of your contact centre Feeling proud to be British
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Customers are working harder, so retailers must too

Positive impact of the feedback huddle

It is no secret customer behaviour is changing and retailers need to react. But how do you track customer opinion? Annich McIntosh talks to Gary Topiol, of Empathica and Steve Marson of Halfords on how one particular system works in practice.
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Thursday, 03 May 2012

The Next Big Thing
William Higham, author of The Next Big Thing (Kogan Page 2009) available on Amazon from £17, was already discussing three years ago the demise of Kodak as though it was a foregone conclusion. The company wobbled on for a couple of years, but the writing was clearly on the wall for film.
Read more ...