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21 NOVEMBER 2014

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article thumbnail Thursday, 20 November 2014

Loyalty programmes plagued by bad data
Low registration also hampers ability to drive retention Read more ...

 
     

Latest feature
     
 
Loyalty becomes a battleground for news websites

Online newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations.
Read more ...
 
     
 
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article thumbnail News - TravelWednesday, 19 November 2014

easyJet rolls out frequent flyer scheme
Addition to existing Plus programme Read more ...

article thumbnail News - Customer InsightTuesday, 18 November 2014

Indians are most loyal to banks
Supermarkets well below the international average for customer retention Read more ...

News - Customer InsightMonday, 17 November 2014

Over 43% fail to redeem rewards
Edinburgh has highest redemption rate Read more ...

article thumbnail News - Reward SchemesMonday, 17 November 2014

2 million sign up for Morrisons scheme
Online still a tiny part of overall sales Read more ...

article thumbnail News - Customer InsightFriday, 14 November 2014

Big increase in South African loyalty market
Number of programmes tops 100 Read more ...

article thumbnail News - Customer InsightThursday, 13 November 2014

Points not the only draw in loyalty schemes
Survey shows importance of other factors Read more ...

article thumbnail News - TravelWednesday, 12 November 2014

LOT launches gifts for flyers
Surprise presnts for international travellers Read more ...

article thumbnail News - TravelTuesday, 11 November 2014

Emirates creates joint scheme with hotel group
Partnership targets growing travel markets with extra rewards and elite earnings Read more ...

article thumbnail News - Financial ServicesTuesday, 11 November 2014

How to drive m-banking adoptance
Mobile bankers are important and valuable customers, finds research Read more ...

article thumbnail News - TravelMonday, 10 November 2014

Airports fall short in rewarding travellers
One third says customer communications are of no value at all Read more ...

Events - General
Loyalty Summit
Administrator - Wednesday, 19 November 2014

News - Travel
easyJet rolls out frequent flyer programme
Administrator - Wednesday, 19 November 2014

News - Customer Insight
Indians are most loyal to banks
Administrator - Tuesday, 18 November 2014

News - Customer Insight
Over 43% fail to redeem rewards
Administrator - Monday, 17 November 2014

News - Reward Schemes
2 million sign up for Morrisons scheme
Administrator - Monday, 17 November 2014

News - Customer Insight
Big increase in South African loyalty market
Administrator - Friday, 14 November 2014

News - Customer Insight
Points not the only draw in loyalty schemes
Administrator - Thursday, 13 November 2014

News - Travel
LOT launches gifts for flyers
Administrator - Wednesday, 12 November 2014

News - Travel
Emirates creates joint scheme with hotel group
Administrator - Tuesday, 11 November 2014

News - Financial Services
How to drive m-banking adoptance
Administrator - Tuesday, 11 November 2014

News - Travel
Airports fall short in rewarding travellers
Administrator - Monday, 10 November 2014

News - Mobile Rewards
Mobile rewards app launches in Costa Rica
Administrator - Friday, 07 November 2014

News - Coalition Schemes
Nectar programme triples profits
Administrator - Friday, 07 November 2014

News - Jobs & People
SME loyalty scheme links with Apple Pay
Administrator - Wednesday, 05 November 2014

Events - General
Wired Retail
Administrator - Tuesday, 04 November 2014

Events - General
World Cards and Payments Summit
Administrator - Tuesday, 04 November 2014

News - Reward Schemes
Troubled Tesco may sell loyalty op to raise capital
Administrator - Tuesday, 04 November 2014

News - Hospitality
Hotel giant offers free wi-fi rewards
Administrator - Monday, 03 November 2014

News - Travel
Merged airline giants retain distance rewards model
Administrator - Friday, 31 October 2014

News - Customer Insight
Mid-market businesses turn their thoughts to customer loyalty
Administrator - Thursday, 30 October 2014

News - Retail Loyalty
Retail would stop showrooming says Samsung
Administrator - Thursday, 30 October 2014

News - Mobile Rewards
Merchants block Apple Pay in favour of own wallet offering
Administrator - Wednesday, 29 October 2014

News - Customer Insight
Energy provider starts employee gamification
Administrator - Monday, 27 October 2014

News - E-Loyalty
Birmingham City launches loyalty portal
Administrator - Friday, 24 October 2014

News - Company news
M-payments and loyalty provider raises US$185m
Administrator - Friday, 24 October 2014

News - Green Loyalty
African programme rewards green-focused start-ups
Administrator - Thursday, 23 October 2014

News - Mobile Rewards
Apple Pay may include loyalty by end of year
Administrator - Wednesday, 22 October 2014

News - Marketing
There is loyalty and then there is McDonald's
Administrator - Wednesday, 22 October 2014

Events - General
World Cards and Payments Summit
Administrator - Tuesday, 04 November 2014

Events - General
Wired Retail
Administrator - Tuesday, 04 November 2014

News - Coalition Schemes
Nectar programme triples profits
Administrator - Friday, 07 November 2014

News - Travel
Emirates creates joint scheme with hotel group
Administrator - Tuesday, 11 November 2014

Events - General
Loyalty Summit
Administrator - Wednesday, 19 November 2014

News - E-Loyalty
Birmingham City launches loyalty portal
Administrator - Friday, 24 October 2014

News - Reward Schemes
Troubled Tesco may sell loyalty op to raise capital
Administrator - Tuesday, 04 November 2014

News - Retail Loyalty
Retail would stop showrooming says Samsung
Administrator - Thursday, 30 October 2014

News - Company news
M-payments and loyalty provider raises US$185m
Administrator - Friday, 24 October 2014

News - Customer Insight
Energy provider starts employee gamification
Administrator - Monday, 27 October 2014

News - Travel
Merged airline giants retain distance rewards model
Administrator - Friday, 31 October 2014

News - Hospitality
Hotel giant offers free wi-fi rewards
Administrator - Monday, 03 November 2014

News - Customer Insight
Mid-market businesses turn their thoughts to customer loyalty
Administrator - Thursday, 30 October 2014

Features - Brands
Tips on how to protect your brand on social media
Administrator - Wednesday, 29 October 2014

News - Mobile Rewards
Merchants block Apple Pay in favour of own wallet offering
Administrator - Wednesday, 29 October 2014

News - Jobs & People
SME loyalty scheme links with Apple Pay
Administrator - Wednesday, 05 November 2014

News - Financial Services
How to drive m-banking adoptance
Administrator - Tuesday, 11 November 2014

News - Mobile Rewards
Mobile rewards app launches in Costa Rica
Administrator - Friday, 07 November 2014

News - Travel
Airports fall short in rewarding travellers
Administrator - Monday, 10 November 2014

News - Customer Insight
Points not the only draw in loyalty schemes
Administrator - Thursday, 13 November 2014

article thumbnail Features - BrandsWednesday, 29 October 2014

Top Tips to protect your brand on social media
Social media presents huge opportunities for customer engagement, but also brings the attendant risks of brand impersonation. Simon Whitehouse of MarkMonitor sets out his Top Tips for keeping your brand safe online. Read more ...

Features - Reward SchemesMonday, 13 October 2014

Q&A with Gavin Halliday, CEO of Avios

Avios has announced two new partnerships in recent weeks - budget airline Flybe and Rocket Miles. Loyalty Magazine interviewed CEO Gavin Halliday about the Avios strategy and his plans for this digital currency in a mobile world. Read more ...

article thumbnail Features - Customer InsightThursday, 21 August 2014

Customers in revolt against Big Data
Consumers are increasingly restricting access to their personal information. Steve Wilkinson, managing partner of the UK and Ireland client service at EY, assesses the impact this will have on the longevity of customer loyalty programmes. Read more ...

article thumbnail Features - Customer InsightFriday, 11 July 2014

Embracing the benefits of enthusiastic customers
Companies must be careful not to neglect their less visible but highly-satisfied customers in favour of the often more voluble dissatisfied ones says Udesh Jadnanansing, founder and managing partner at Mopinion. Read more ...

article thumbnail Features - BrandsMonday, 19 May 2014

How to make each penny the consumer spends truly count
Retailers can boost consumer loyalty (and spending) through card linked technology says Gavin Dein, chief executive of Reward. He sets out five steps that retailers can apply to maximise the value from existing customers and help acquire new ones. Read more ...

article thumbnail Features - Reward SchemesMonday, 28 April 2014

China: A huge but fragmented loyalty market
– Exclusive interview with China Rewards CEO Cindy Wu

– First coalition scheme rolls out with unique model


– Plan to tap into huge merchant databases
Read more ...

Features - BrandsWednesday, 26 February 2014

Can you create true loyalty with a loyalty programme?
There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired.
He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.
Read more ...

article thumbnail Features - Customer InsightWednesday, 12 February 2014

Are loyalty points meaningful anymore?
The appeal of collecting points and coupons is on the wane, especially among Millennials, but there are other ways major retailers can keep customers coming back, argues Claire Meadows of customer insight company Table 19. Read more ...

article thumbnail Features - Customer InsightTuesday, 28 January 2014

The Future of Loyalty (part 2): Big Data and Social Media
No excuse for not knowing your customers.

The second in our series of articles analysing the challenges and the opportunities for the loyalty industry in 2014.
Read more ...

article thumbnail Features - Customer InsightFriday, 17 January 2014

The future of loyalty
The first in a weekly series of articles analysing the challenges and the opportunities for loyalty in 2014.

Speaking with conviction: Industry experts give advice on what loyalty professionals should be focusing on.
Read more ...

article thumbnail Features - BrandsFriday, 20 December 2013

2014 predictions for Loyalty – do you agree?

It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.
This year is more unpredictable than most. No-one knows how the surging use of mobile will affect the loyalty business, but one thing is becoming extremely clear. Loyalty programmes, points collection and redemption will be key drivers for mobile wallet and mobile payment adoption.
Read more ...

Features - Customer InsightMonday, 09 December 2013

How loyalty point auctions can increase engagement
Latent members are historically one of the biggest challenges for loyalty schemes. Encouraging active participation from ‘non-movers’ who may not have enough points for a meaningful redemption is often key to a loyalty scheme's success, says Phil Bird, CEO of Perfect Channel. Read more ...

article thumbnail Features - E-LoyaltyThursday, 05 December 2013

How social media will make customer surveys extinct
Two "seismic events" are changing the way businesses must analyse customer behavour and preferences

Richard Owen, chief executive of Satmetrix, admits he received the worst score possible from conference delegates for saying surveys are going to die out. Read more ...

article thumbnail Features - E-LoyaltyMonday, 02 December 2013

When banking becomes social (again)
With actual visits to your bank becoming a dying tradition, social media offers a potentially vital way for banks to communicate more directly with customers, yet few are doing so effectively says Nic Merriman of Avanade UK. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 03 October 2013

What does loyalty mean for Waitrose?
One company that would not come top of mind if retail loyalty programmes were being discussed is Waitrose, but Alex Murray, head of web and multichannel for the upmarket retailer, insists that loyalty is at the core of everything they do. Read more ...

article thumbnail Features - Customer InsightThursday, 26 September 2013

Food for thought at the funky customer festival
There was a new, funky feel to this year’s Loyalty World conference. For a start it has morphed into Europe’s Customer Festival and included streams on payments omnichannel and big data.
With live music, deckchairs on artificial grass, table tennis, hand carts full of childhood sweets and gambling for alcohol this was one cool conference…. and very hard work it was too.
Read more ...

article thumbnail Features - Reward SchemesThursday, 05 September 2013

Growing short term trend raises interesting questions
Proven experience from some of the region’s giants

The philosophy behind loyalty schemes has traditionally centred on the need to tie in a customer using the accumulation of reward points in order to ensure continual repeat visits.

Short term loyalty programmes have, like a new kid on the block, thrown this definition out of the window.
Read more ...

article thumbnail Features - Reward SchemesFriday, 30 August 2013

Why the Tesco Clubcard strategy failed in China
Tesco failed to understand the Chinese consumer and how unsuited they are to its so-called secret weapon the Clubcard.

The supermarket should have looked into the cultural differences in China compared to the UK before investing in the world's second biggest economy, argues
University of Warwick Professor of Marking and Innovation Qing Wang. Read more ...

article thumbnail Features - Reward SchemesFriday, 26 July 2013

Still searching for the next loyalty mousetrap
Winner of The Loyalty Awards Industry Personality Award 2013, Sir Keith Mills has never walked away from an interesting challenge – and he shows no sign of changing this behaviour any time soon. Exclusive interview by Annich McIntosh. Read more ...

article thumbnail Features - MobileFriday, 12 July 2013

Restaurant sector embraces mobile loyalty en masse
Early adoption of apps

It was to be expected that the major food retailers and travel companies would be early users of mobile devices for customer communication and loyalty rewards.

What was unexpected is that the restaurant sector would be a major early adopter, with a flurry of dedicated apps being launched by all types of eating establishments.

Read more ...

 
     
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