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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Monday, 21 May 201270% of customer social media complaints ignored
Too many companies are still thinking of social media as a marketing communication tool and ignoring the fact that it is now the preferred method for many customers to make complaints.
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Customers are working harder, so retailers must too
 Positive impact of the feedback huddle
It is no secret customer behaviour is changing and retailers need to react. But how do you track customer opinion? Annich McIntosh talks to Gary Topiol, of Empathica and Steve Marson of Halfords on how one particular system works in practice.
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News - Social MediaFriday, 18 May 2012Most businesses “blind” to social media benefits and treats
Results of global research
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News - Reward SchemesFriday, 18 May 2012Hamburger chain launches social rewards scheme
Programme for “Cravers”
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News - TravelThursday, 17 May 2012UAE and Moroccan airlines link reward schemes
Reciprocal arrangement to earn miles for flights and purchases
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News - Social MediaThursday, 17 May 2012Over half of loyalty schemes go social
Strategic incorporation of social media brings results, finds survey
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News - Mobile RewardsWednesday, 16 May 2012Amex launches mobile offer engine
Cardholders get “spend graph”
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News - Financial ServicesTuesday, 15 May 2012How to know your customer in banking
KYC deadlines increase need for dynamic customer profiles
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News - Customer InsightTuesday, 15 May 2012IT service desks ‘in the dark’ over call handling costs
Report show most do not measure costs
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News - Reward SchemesMonday, 14 May 2012Groupon starts rewards
Bid to solve issue of how to retain customers after a daily deal
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News - Green LoyaltyMonday, 14 May 2012Sainsbury's tops sustainability chart
The FTSE4Good Index has placed Sainsbury's at the top of their sustainability table for the retail sector, giving the supermarket chain a score of 4.4 out of five, against a global sector average of 2.43.
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News - Social MediaFriday, 11 May 2012Roles of Google and Facebook beginning to merge
Both with play crucial part in tomorrow’s marketing mix
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News - Social MediaFriday, 18 May 2012Most businesses “blind” to social media benefits and treats
Results of global research
Read more ...
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News - Reward SchemesFriday, 18 May 2012Hamburger chain launches social rewards scheme
Programme for “Cravers”
Read more ...
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News - TravelThursday, 17 May 2012UAE and Moroccan airlines link reward schemes
Reciprocal arrangement to earn miles for flights and purchases
Read more ...
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News - Social MediaThursday, 17 May 2012Over half of loyalty schemes go social
Strategic incorporation of social media brings results, finds survey
Read more ...
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News - Mobile RewardsWednesday, 16 May 2012Amex launches mobile offer engine
Cardholders get “spend graph”
Read more ...
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News - Financial ServicesTuesday, 15 May 2012How to know your customer in banking
KYC deadlines increase need for dynamic customer profiles
Read more ...
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News - Customer InsightTuesday, 15 May 2012IT service desks ‘in the dark’ over call handling costs
Report show most do not measure costs
Read more ...
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News - Reward SchemesMonday, 14 May 2012Groupon starts rewards
Bid to solve issue of how to retain customers after a daily deal
Read more ...
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News - Green LoyaltyMonday, 14 May 2012Sainsbury's tops sustainability chart
The FTSE4Good Index has placed Sainsbury's at the top of their sustainability table for the retail sector, giving the supermarket chain a score of 4.4 out of five, against a global sector average of 2.43.
Read more ...
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News - Social MediaFriday, 11 May 2012Roles of Google and Facebook beginning to merge
Both with play crucial part in tomorrow’s marketing mix
Read more ...
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News - Customer InsightFriday, 11 May 2012UK businesses lose £600m from home mover churn
65% of telecoms and television subscription customers switch providers when moving
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News - Social MediaThursday, 10 May 2012Social networks: the drivers of e-commerce in China
How western brands can capitalise on new phenomenon
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News - Financial ServicesThursday, 10 May 2012Loyalty doesn’t pay in banking
Consumers told to shop around
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News - Reward SchemesWednesday, 09 May 2012Carrefour launches UAE card
Points for food, grocery and household items spending
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News - Customer InsightWednesday, 09 May 2012Retailers must develop m-commerce apps to succeed
77% do not buy by mobile, finds survey
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News - Reward SchemesTuesday, 08 May 2012Scheme rewards gaming knowledge
Points for rating games
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News - Financial ServicesTuesday, 08 May 2012Bank service more important than products or rates
How to keep customers from switching
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News - Retail LoyaltyFriday, 04 May 2012If Voice of Customer is so 21st Century, then how come my Granny was an expert?
Comment by MIke McMaster, head of products and services at Rapide Read more ...
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News - Data SecurityThursday, 03 May 2012Data hackers demand ‘idiot tax’ from bank
Database was stored unprotected, group claims
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News - Social MediaWednesday, 02 May 2012Birds Eye Voila! launches digital advocacy hub
Range of coupon sharing and crowdsourcing initiatives
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