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22 MAY 2018

 

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article thumbnail Monday, 21 May 2018

Asian carrier launches blockchain rewards campaign
Latest in raft of airline initiatives in region Read more ...

 
     
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Latest feature
     
 
Loyalty at the crossroads

We know all the buzz phrases: ”The emergence of the digitally native competitor (i.e. Amazon)”, "There are more data than bricks & mortar”, "Omnichannel is being overshadowed by omnipresent”....

What does it all mean?  Discuss these issues with expert speakers at the Loyalty Surgery – www.theLoyaltySurgery.com – in London on June 20.

Read more ...
 
     
 
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article thumbnail News - Loyalty Magazine AwardsFriday, 18 May 2018

Rising Stars of Loyalty announced!

It was an extremely tough job but we have finally arrived at the final list of the most amazing, impressive and mind-bogglingly clever Rising Stars of Loyalty!
Read more ...

article thumbnail News - Reward SchemesThursday, 17 May 2018

Rugby club rolls out fan loyalty offering
Expenditure outside stadium is rewarded
Read more ...

article thumbnail News - Data SecurityWednesday, 16 May 2018

Prove we can trust you,
Then we will be loyal

More than half would stop buying from a business that fails to protect their data Read more ...

article thumbnail News - Coalition SchemesTuesday, 15 May 2018

easyJet ramps up rewards offering
Airline targets non-returning customers
Chief data officer appointed to drive customer offer
Read more ...

article thumbnail News - Data SecurityFriday, 11 May 2018

Every cloud has a silver lining: Taking a positive view on GDPR
Report says people getting more confident about sharing data Read more ...

article thumbnail News - Customer InsightThursday, 10 May 2018

Voice AI plays a big part in Google’s future
3-5 years before Assistants converse as humans
Read more ...

article thumbnail News - Coalition SchemesTuesday, 08 May 2018

flybuys starts major rewards partnership
Australian scheme links with online giant Read more ...

article thumbnail News - Coalition SchemesFriday, 04 May 2018

GDPR phishing warning
Emails pose as consent-seeking requests from major companies Read more ...

article thumbnail News - Customer InsightTuesday, 01 May 2018

New conference on the future of customer loyalty
“Loyalty will be a crucial tool for retailers and brands trying to retain their customers”
Read more ...

article thumbnail News - Retail LoyaltyMonday, 30 April 2018

Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?
The proposed merger of Sainsbury’s with Asda raises a number of interesting questions.
Sainsbury’s is a data-driven, loyalty focussed, upmarket retailer
Asda is a price-sensitive, no bells or frills low-market retailer
Read more ...

News - Loyalty Magazine Awards
Rising Stars of Loyalty announced!
Liam McLoughlin - Friday, 18 May 2018

News - Reward Schemes
Rugby club rolls out fan loyalty offering
Liam McLoughlin - Thursday, 17 May 2018

News - Data Security
Prove we can trust you, Then we will be loyal
Liam McLoughlin - Wednesday, 16 May 2018

News - Coalition Schemes
easyJet ramps up rewards offering
Liam McLoughlin - Tuesday, 15 May 2018

News - Data Security
Every cloud has a silver lining: Taking a positive view on GDPR
Liam McLoughlin - Friday, 11 May 2018

News - Customer Insight
Voice AI plays a big part in Google’s future
Liam McLoughlin - Thursday, 10 May 2018

News - Coalition Schemes
flybuys starts major rewards partnership
Liam McLoughlin - Tuesday, 08 May 2018

News - Coalition Schemes
GDPR phishing warning
Liam McLoughlin - Friday, 04 May 2018

News - Customer Insight
New conference on the future of customer loyalty
Liam McLoughlin - Tuesday, 01 May 2018

News - Retail Loyalty
Coffee brand launches blockchain loyalty scheme
Liam McLoughlin - Friday, 27 April 2018

News - Data Security
Google says it is GDPR ready
Liam McLoughlin - Wednesday, 25 April 2018

News - Data Security
Nearly half companies to miss GDPR deadline
Liam McLoughlin - Wednesday, 25 April 2018

News - Company news
30 under 40 - Just one more week to enter
Administrator - Tuesday, 24 April 2018

Features - CSR
Will CSR re-invigorate the loyalty industry?
Liam McLoughlin - Tuesday, 27 March 2018

News - Customer Insight
New conference on the future of customer loyalty
Liam McLoughlin - Tuesday, 01 May 2018

News - Retail Loyalty
Comment: Dyson? There’s a challenge
Liam McLoughlin - Friday, 13 April 2018

News - Reward Schemes
Sainsbury’s to trial New Nectar
Liam McLoughlin - Wednesday, 04 April 2018

News - Data Security
The Global GDPR Report Order Page
Liam McLoughlin - Monday, 16 April 2018

News - Data Security
Sainsbury’s says no need to reconsult with customers for GDPR permission
Liam McLoughlin - Wednesday, 04 April 2018

News - Loyalty Magazine Awards
Rising Stars of Loyalty announced!
Liam McLoughlin - Friday, 18 May 2018

News - Retail Loyalty
Caffè Nero starts instant rewards Egg hunt for Easter
Liam McLoughlin - Monday, 26 March 2018

News - Company news
30 under 40 - Just one more week to enter
Administrator - Tuesday, 24 April 2018

News - Company news
Google loses Java software battle
Liam McLoughlin - Wednesday, 28 March 2018

News - Customer Insight
Rewards influence Millennials and Gen Z more than Boomers
Liam McLoughlin - Friday, 23 March 2018

News - Hospitality
Marriott/SPG new programme launches with aspiration as inspiration
Liam McLoughlin - Thursday, 19 April 2018

News - E-Loyalty
Braintree integrates loyalty with payments
Liam McLoughlin - Wednesday, 28 March 2018

News - Travel
Airline enables rewards redemption at gas stations
Liam McLoughlin - Wednesday, 04 April 2018

News - Reward Schemes
Drug dealers offering loyalty cards
Liam McLoughlin - Monday, 09 April 2018

News - Financial Services
Oman bank starts ‘no card fees for life’ offer
Liam McLoughlin - Tuesday, 03 April 2018

News - E-Loyalty
Amazon Prime passes 100m landmark
Liam McLoughlin - Friday, 20 April 2018

News - Hospitality
Marriott unveils details of unified loyalty programmes
Liam McLoughlin - Tuesday, 17 April 2018

News - Travel
Avios reverses back into BA Exec Club
Liam McLoughlin - Monday, 09 April 2018

article thumbnail Features - CSRTuesday, 27 March 2018

Will CSR re-invigorate the loyalty industry?
Aware of the trend toward corporate social responsibility (CSR) in Loyalty, a group of industry veterans have established For Good Causes.

The social enterprise aims to provide a service cross the industry for programmes to leverage to improve social impact and tap into the goodwill between charities and their supporters. For Good Causes founder Crispin Rogers describes how. Read more ...

article thumbnail Features - Retail LoyaltyTuesday, 27 February 2018

Securing customer loyalty by inviting them into the ‘Membership Economy’
High street retailers face a battle to secure the loyalty of shoppers who are now naturally drawn online. Tailored, digitally-led retention schemes can provide an answer argues Rob Meakin, MD at Loyalty Pro.Ever since the inception of online shopping customers have become accustomed to purchasing what they want, when they want and from whichever retailer. Read more ...

article thumbnail Features - Data SecurityThursday, 15 February 2018

GDPR – Burden or Benefit?
Are companies putting GDPR in place so they can avoid huge potential fines, or will the new regulation help them to do more with personal data by building a personal sense of trust with their customers? 

Mandeep Sandhu, head of compliance at Carbon Black, outlines the GDPR challenges, why we need it, the transition journey, and when organisations will move from meeting its requirements to embracing the potential of GDPR. Read more ...


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article thumbnail
Features - Customer InsightThursday, 08 February 2018

The Attention Equilibrium: Brands must team up to survive in a world of infinite supply
Blog by Charles (Chuck) Ehredt, CEO and co-founder of Currency Alliance
A deluge of attention, everyone asking you to dance. Read more ...

Features - Reward SchemesFriday, 02 February 2018

What’s on your fans’ sporting bucket list?
How experiences are the ultimate reward for sports fans


Blog by sports rewards company Rewards4 Read more ...

article thumbnail Features - BrandsWednesday, 13 December 2017

What are we going to do about Amazon?
Amazon has created an amazing business model – and made it even better.

It set up an online shopping portal (that incidentally, no-one really expected to work – remember when it was just about books?), made it really simple to buy online, with few questions asked about returns; made sure the delivery is swift, and within the time promised.
Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 October 2017

AI top of the tech spending list
There is no doubt that retailers are accelerating spending on next-gen tech and artificial intelligence (AI) comes top of the list.
Forrester predicts that this year alone there will be a 300% increase in investment in artificial intelligence and much of this will be targeted at delivering improved experiences to customers.

JWT Intelligence research shows that 62% of millennials in the UK say they would appreciate a brand or retailer using AI technology to show more interesting products. Read more ...

article thumbnail Features - Reward SchemesThursday, 05 October 2017

Coming to terms with Canada’s loyalty Tsunami
Aimia and LoyaltyOne battle with changing landscape This is the most profitable period ever for airlines, but it is still true that few airlines make money out of seats. For most, the loyalty programme is the most lucrative division of the business. Which in part explains the tsunami that has hit the Canadian loyalty world in the past year. Read more ...

article thumbnail Features - Data SecurityThursday, 10 August 2017

GDPR is coming: Are you ready?
The European Union General Data Protection Regulation (GDPR) comes into force in less than a year (May 2018).

If you are among the 96% of companies that according to research still do not understand GDPR, here is what you need to know. Read more ...

article thumbnail Features - Reward SchemesMonday, 26 June 2017

Joining up the dots: Exclusive interview with Colin Evans
Colin Evans, chairman of the Collinson Group, is one of the founding fathers of loyalty and a worthy recipient of The Loyalty Magazine Awards 2017 Personality of the Year Award. He rarely consents to interviews, so don’t miss this exclusive and fascinating Q&A as he looks back on his career and discusses where the industry is headed.
Read more ...

article thumbnail Features - BrandsWednesday, 21 June 2017

Groundbreaking initiatives at The Loyalty Magazine Awards 2017
- Winners display a thoughtful mix of technology with a personal touch
- Strong CSR theme through the evening
- Read details on all the winners
Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 June 2017

Meet the Sponsor: Tranxactor
Bringing a proven loyalty and gift solution to European retailers
. In conversation with John Norrie, founder and CEO of Tranxactor Read more ...

article thumbnail Features - MobileTuesday, 06 June 2017

Meet the Sponsor: Bink
What is the Future of the Loyalty Industry? In a phrase, “Payment Linked Loyalty”
Article by Lee Clarke, CEO and co-founder, Bink


Today’s consumer is fast, efficient and digitally savvy. They expect seamless, personalised, end to end solutions that save them time and harness the power of the technology they’re already using. Yet traditional loyalty schemes have evolved very little since their inception in the 1990s, continuing to operate on a plastic card or paper voucher basis. Read more ...

article thumbnail Features - CRMFriday, 26 May 2017

Meet the sponsor Q&A: Comarch
What makes us stay loyal to a brand? Julian Bonnett, business development manager at Comarch, explains the company's approach

Is a customer who buys from you every day loyal, or are they buying from habit or convenience? What would make a customer go out of their way to buy from you, rather than from a competitor?

Loyalty combines functional and emotional connections with the brand. It comes from a lasting relationship based on trust, value, convenience and satisfaction. Read more ...

article thumbnail Features - B2BTuesday, 23 May 2017

Meet the Sponsor Q&A: Qivos
Forget B2B and B2C. This is about H2H

In conversation with Chris Papandropoulos, chief marketing officer of QivosWe were expanding into new markets and we wanted something unique. Since other companies also exist with the name CLOUDBIZ in US and Asia, we decided to rebrand. Read more ...

article thumbnail Features - MobileFriday, 05 May 2017

Meet the Sponsors
Interview with Alain Falys, co-founder and CEO of Loyalty Magazine Awards 2017 sponsor Yoyo

Yoyo Wallet has been in existence since 2013 and is one of the most popular digital applications in the UK, offering mobile payment, digital loyalty, pre-ordering and personalised customer interactions. As the UK’s fastest growing mobile wallet, it is currently used at more than 200 corporate head offices and over 50 universities all over the country. Read more ...

article thumbnail Features - Retail LoyaltyFriday, 31 March 2017

How to be location based, targeted and relevant
Accompanying the customer on her journey

Location-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a different proposition. Read more ...

article thumbnail Features - BrandsFriday, 24 February 2017

Condé Nast sells dreams
Case study: How the magazine publisher is using data analytics to achieve customer loyalty for its 100-year-old recipe of glamour, beauty, fashion advice and dreams.
Condé Nast is the publisher behind Vogue, GQ, Wired, Vanity Fair, Brides, House and Garden and many other glossy magazines that grace the coffee tables of the beautiful people, and those that aspire to be so. Read more ...

article thumbnail Features - CRMFriday, 10 February 2017

Thumbs up for loyalty programmes
But more understanding needed

Fifty-nine per cent of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme, new research reveals.

A study by ICLP says 63% of shoppers would be encouraged to shop more frequently or spend more with a brand if they received discounts on future purchases. Read more ...

article thumbnail Features - BrandsTuesday, 24 January 2017

Paying more attention to what customers are saying
Case study: How New Look renewed its customer service strategy in a retail landscape that is both changing and challenging Shoppers expect to be able to shop online; they can compare products and prices, they comment to their friends on social media, and they have high expectations. Read more ...

 
     
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