Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Let me walk you through a purchase process that is becoming ordinary, and show you where your loyalty programme either shows up or … Read Full Article about When loyalty has to win over the algorithm, not just the customer
Working out what research is the most relevant can sometimes depend on how the data is interpreted. This is certainly the case … Read Full Article about Two surveys – two different results
Britain increasingly risks falling behind markets where loyalty is becoming more immediate and useful while the … Read Full Article about Middle East and Latin America racing ahead in loyalty
Visa is putting its full weight behind an initiative to ween banks away from credit card rewards to deliver more … Read Full Article about Visa calls for move away from credit card rewards
Winning an award matters – both for the program and for the individuals running it
Now in its second year, … Read Full Article about Closing date for European Loyalty Awards approaching fast
A new nationally representative survey of 1,500 U.S. consumers and 50 participant interviews moderated by AI reveals what many brands … Read Full Article about Is loyalty an easily broken habit?
A leading AI-powered loyalty platform has announced major updates to its infrastructure and product offerings to inccrease speed of … Read Full Article about Loyalty provider revamps product offerings
On Point Loyalty has valued the top 50 airline loyalty program, with 17 new entrants, including Indian carrier IndiGo at … Read Full Article about Top 100 airline loyalty programs
Co-branded cards increasingly dictate rewards
US airlines are increasingly relying on co-branded credit cards for revenue, shifting the focus of loyalty programs away from … Read Full Article about The importance of co-branding to airlines reflected in new report
Read Full Article about Highlighting some of the best World Cup ’26 creatives
Read Full Article about Londonmaxxing and the new value equation
The one size fits none syndrome
Read Full Article about Why customers fall out of love
For the second year in a … Read Full Article about Flying Blue, ranked first in annual loyalty report
Read Full Article about Smart loyalty: How AI and Personalization are changing the game
Health and wellness … Read Full Article about Responding to a US$3 trillion opportunity
Enhancement of 70 year history of staying close to customers
Read Full Article about Clarins accelerating direct to consumer strategy
