Aware of the trend toward corporate social responsibility (CSR) in Loyalty, a group of industry veterans have established For Good Causes.
The social enterprise aims to provide a service cross the industry for programmes to leverage to improve social impact and tap into the goodwill between charities and their supporters. For Good Causes founder Crispin Rogers describes how.
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News - Data SecurityWednesday, 25 April 2018Google says it is GDPR ready Firm under fire for attempting to ’shield’ itself from new data rules
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News - Company newsTuesday, 24 April 2018Are you a trendsetter, a challenger, or an achiever? Are you under 40? Read more ...
News - E-LoyaltyFriday, 20 April 2018Amazon Prime passes 100m landmark Programme wins over “divinely discontent” customers Read more ...
News - Coalition SchemesThursday, 19 April 2018Amex axes rewards scheme Programme cancelled after partner exodus
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News - HospitalityThursday, 19 April 2018Marriott/SPG new programme launches with aspiration as inspiration Lesson in how to keep 110 million members engaged Read more ...
News - HospitalityTuesday, 17 April 2018Marriott unveils details of unified loyalty programmes Details finally revealed 18 months after merger Read more ...
News - Social MediaMonday, 16 April 2018#wetherspoons has been discontinued No more social media for this pub chain
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News - Retail LoyaltyFriday, 13 April 2018Comment: Dyson? There’s a challenge I’ve just spoken to Dyson and WOW! They are a tough act to follow. Read more ...
News - TravelWednesday, 11 April 2018Moving on from Aimia – No. 2 Air Canada shares plans for new loyalty programme Read more ...
News - Reward SchemesMonday, 09 April 2018Drug dealers offering loyalty cards Regular buyers get free cocaine
Features - Retail LoyaltyTuesday, 27 February 2018Securing customer loyalty by inviting them into the ‘Membership Economy’ High street retailers face a battle to secure the loyalty of shoppers who are now naturally drawn online. Tailored, digitally-led retention schemes can provide an answer argues Rob Meakin, MD at Loyalty Pro.Ever since the inception of online shopping customers have become accustomed to purchasing what they want, when they want and from whichever retailer.
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Features - Data SecurityThursday, 15 February 2018GDPR – Burden or Benefit? Are companies putting GDPR in place so they can avoid huge potential fines, or will the new regulation help them to do more with personal data by building a personal sense of trust with their customers?
Mandeep Sandhu, head of compliance at Carbon Black, outlines the GDPR challenges, why we need it, the transition journey, and when organisations will move from meeting its requirements to embracing the potential of GDPR.
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Features - Customer InsightThursday, 08 February 2018The Attention Equilibrium: Brands must team up to survive in a world of infinite supply Blog by Charles (Chuck) Ehredt, CEO and co-founder of Currency Alliance A deluge of attention, everyone asking you to dance.
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Features - Reward SchemesFriday, 02 February 2018What’s on your fans’ sporting bucket list? How experiences are the ultimate reward for sports fans
Blog by sports rewards company Rewards4
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Features - BrandsWednesday, 13 December 2017What are we going to do about Amazon? Amazon has created an amazing business model – and made it even better.
It set up an online shopping portal (that incidentally, no-one really expected to work – remember when it was just about books?), made it really simple to buy online, with few questions asked about returns; made sure the delivery is swift, and within the time promised. Read more ...
Features - Retail LoyaltyThursday, 19 October 2017AI top of the tech spending list There is no doubt that retailers are accelerating spending on next-gen tech and artificial intelligence (AI) comes top of the list. Forrester predicts that this year alone there will be a 300% increase in investment in artificial intelligence and much of this will be targeted at delivering improved experiences to customers.
JWT Intelligence research shows that 62% of millennials in the UK say they would appreciate a brand or retailer using AI technology to show more interesting products.
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Features - Reward SchemesThursday, 05 October 2017Coming to terms with Canada’s loyalty Tsunami Aimia and LoyaltyOne battle with changing landscape This is the most profitable period ever for airlines, but it is still true that few airlines make money out of seats. For most, the loyalty programme is the most lucrative division of the business. Which in part explains the tsunami that has hit the Canadian loyalty world in the past year.
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Features - Data SecurityThursday, 10 August 2017GDPR is coming: Are you ready? The European Union General Data Protection Regulation (GDPR) comes into force in less than a year (May 2018).
If you are among the 96% of companies that according to research still do not understand GDPR, here is what you need to know.
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Features - Reward SchemesMonday, 26 June 2017Joining up the dots: Exclusive interview with Colin Evans Colin Evans, chairman of the Collinson Group, is one of the founding fathers of loyalty and a worthy recipient of The Loyalty Magazine Awards 2017 Personality of the Year Award. He rarely consents to interviews, so don’t miss this exclusive and fascinating Q&A as he looks back on his career and discusses where the industry is headed. Read more ...
Features - BrandsWednesday, 21 June 2017Groundbreaking initiatives at The Loyalty Magazine Awards 2017 - Winners display a thoughtful mix of technology with a personal touch - Strong CSR theme through the evening - Read details on all the winners Read more ...
Features - Retail LoyaltyWednesday, 14 June 2017Meet the Sponsor: Tranxactor Bringing a proven loyalty and gift solution to European retailers. In conversation with John Norrie, founder and CEO of Tranxactor
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Features - MobileTuesday, 06 June 2017Meet the Sponsor: Bink What is the Future of the Loyalty Industry? In a phrase, “Payment Linked Loyalty” Article by Lee Clarke, CEO and co-founder, Bink
Today’s consumer is fast, efficient and digitally savvy. They expect seamless, personalised, end to end solutions that save them time and harness the power of the technology they’re already using. Yet traditional loyalty schemes have evolved very little since their inception in the 1990s, continuing to operate on a plastic card or paper voucher basis.
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Features - CRMFriday, 26 May 2017Meet the sponsor Q&A: Comarch What makes us stay loyal to a brand? Julian Bonnett, business development manager at Comarch, explains the company's approach Is a customer who buys from you every day loyal, or are they buying from habit or convenience? What would make a customer go out of their way to buy from you, rather than from a competitor?
Loyalty combines functional and emotional connections with the brand. It comes from a lasting relationship based on trust, value, convenience and satisfaction.
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Features - B2BTuesday, 23 May 2017Meet the Sponsor Q&A: Qivos Forget B2B and B2C. This is about H2H In conversation with Chris Papandropoulos, chief marketing officer of QivosWe were expanding into new markets and we wanted something unique. Since other companies also exist with the name CLOUDBIZ in US and Asia, we decided to rebrand.
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Features - MobileFriday, 05 May 2017Meet the Sponsors Interview with Alain Falys, co-founder and CEO of Loyalty Magazine Awards 2017 sponsor Yoyo Yoyo Wallet has been in existence since 2013 and is one of the most popular digital applications in the UK, offering mobile payment, digital loyalty, pre-ordering and personalised customer interactions. As the UK’s fastest growing mobile wallet, it is currently used at more than 200 corporate head offices and over 50 universities all over the country.
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Features - Retail LoyaltyFriday, 31 March 2017How to be location based, targeted and relevant Accompanying the customer on her journey
Location-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a different proposition.
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Features - BrandsFriday, 24 February 2017Condé Nast sells dreams Case study: How the magazine publisher is using data analytics to achieve customer loyalty for its 100-year-old recipe of glamour, beauty, fashion advice and dreams. Condé Nast is the publisher behind Vogue, GQ, Wired, Vanity Fair, Brides, House and Garden and many other glossy magazines that grace the coffee tables of the beautiful people, and those that aspire to be so.
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Features - CRMFriday, 10 February 2017Thumbs up for loyalty programmes But more understanding needed
Fifty-nine per cent of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme, new research reveals.
A study by ICLP says 63% of shoppers would be encouraged to shop more frequently or spend more with a brand if they received discounts on future purchases.
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Features - BrandsTuesday, 24 January 2017Paying more attention to what customers are saying Case study: How New Look renewed its customer service strategy in a retail landscape that is both changing and challenging Shoppers expect to be able to shop online; they can compare products and prices, they comment to their friends on social media, and they have high expectations.
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Features - Reward SchemesThursday, 15 December 2016Australia’s Loyalty War Retailers play chess on a grand scale
A fascinating and brutal strategic war has been playing out in the loyalty industry in Australia over the last 7 years.
Philip Shelper explains how the story is unfolding.
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Aware of the trend toward corporate social responsibility (CSR) in Loyalty, a group of industry veterans have established For Good Causes.
The social enterprise aims to provide a service cross the industry for programmes to leverage to improve social impact and tap into the goodwill between charities and their supporters. For Good Causes founder Crispin Rogers describes how.
Read more ...
Wednesday, 25 April 2018Nearly half companies to miss GDPR deadline EU and US firms fall behind compliance schedule Read more ...
Aware of the trend toward corporate social responsibility (CSR) in Loyalty, a group of industry veterans have established For Good Causes.
