ASOS achieves by listening to Generation Z Loyalty programme ditched for subscription delivery
Online fashion retailer ASOS (which posted impressive results this week) has cancelled its customer loyalty programme and replaced it with ASOS Premier, which smells very like Amazon Prime.
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Article by Christopher Treadwell, Avios Commercial Director
Loyal customers are often your biggest source of income. Indeed, it can cost 16 times more to elevate a new customer to the same level of profitability as a loyal customer. However, today, businesses are facing ever-more demanding customers.
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News - Company newsWednesday, 17 October 2018Entries now open for The Loyalty Magazine Awards 2019 Welcome to The Americas! • Entries now invited from Europe, the Middle East, Africa, India, the whole of Asia and this year we invite The Americas to enter! • We are now global! A Loyalty Magazine Award is the most coveted award in Loyalty. People value the achievement of being judged the best among their peers and brands wear their Winner’s Seal with pride.
For the eighth year, we are proud to announce that entries are now open for The Loyalty Magazine Awards 2019 – and what an exciting year it promises to be.
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News - Mobile RewardsTuesday, 16 October 2018Smart homes seen as a ‘gamechanger for loyalty’ Samsung describes "massive stickiness" of a connected futureArtificial intelligence in devices that will turn our homes into connected spaces will be a gamechanger for loyalty, says Samsung, but privacy and security still need addressing.
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News - Company newsFriday, 12 October 2018Why the Hyperledger Ethereum deal is important Major blockchains announce alliance aims to "be more open"
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News - Customer InsightThursday, 11 October 2018Retailers are approaching customer loyalty backwards New survey says retailers not measuring correctly
Retailers are failing to measure the correct data to understand customer loyalty, and that is putting customer relationships and profitability at risk.
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News - HospitalityMonday, 08 October 2018Hyatt integrates Exhale into its rewards scheme Points can be earned for fitness classes and spa therapies
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News - Data SecurityFriday, 05 October 2018Crypto exchange to use rewards programme to ID customers Crypto currencies used to launder US$88.6m, says report Criminals becoming "early adopters" of new technology Various stages of cybercrime explained
A cryptocurrency exchange that has been highlighted in a Wall Street Journal report as a huge channel for money laundering, is to introduce a rewards programme to gather user identities.
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News - Coalition SchemesThursday, 04 October 2018Fave and Grab combine to grow Fave and Grab, two of the leading online to offline (o2o) platforms in Southeast Asia, have announced a strategic partnership to accelerate growth for both platforms across the region. The partnership combines the strengths of Fave’s broad merchant network as well as its FaveDeals platform, with Grab’s large user base and growing ecosystem. Read more ...
News - Data SecurityWednesday, 03 October 2018Tesco Bank suffers first FCA cyber-crime fine Reputation damage to group inevitable
Tesco bank has been fined £16.4 million penalty for cyber hacking that occurred two years ago. This is the first cyber fine issued by the FCA in the UK. For Tesco, it is a massive hit for its reputation as a trusted retailer and will have implications for the whole organisation and even its loyalty programme membership.
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News - Customer InsightMonday, 01 October 2018Travel brands top 'lack of loyalty' league Need for more relevant offers and recommendations Best rated travel brand by consumers comes in at lowly 67th Read more ...
News - Retail LoyaltyWednesday, 19 September 2018John Lewis and Waitrose trial joint loyalty programme Bringing connected brands together in one loyalty programme John Lewis (department store) shoppers are also Waitrose (food store) shoppers, being the same demographic (middle class, reasonable income, like quality stuff). Well no, actually.
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Features - Financial ServicesThursday, 04 October 2018Open banking opening up business Removal of friction helps build customer loyalty Even though it’s early days for open banking there are already plenty of trailblazers offering new services, writes Huw Davies, CCO, Token, many of which are building loyalty.
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Features - TravelMonday, 03 September 2018Nailing travel loyalty in the basic economy age
With increased competition and choice between airline experiences, what are the implications for loyalty? In an era of pounds spent, not miles flown currency accrual, lower fares will undoubtedly have an impact on flyer loyalty – the question is, how should airlines react?
Article by Peter Gerstle, Head of Travel Products at CollinsonRead more ...
Features - Reward SchemesMonday, 13 August 2018Book Review Blockchain Loyalty - disrupting loyalty and reinventing marketing using cryptocurrencies
I remember the first time someone introduced me to Bitcoin and the concept of the blockchain for keeping data secure. It was some time ago now and it seemed crazy, but I have watched while the world fell in love with the idea, which has developed and matured as any precious and capricious child.
Blockchain is now beginning to grow up into a very impressive adult indeed, even outside of currency. Read more ...
Features - Customer InsightWednesday, 01 August 2018Soundbytes from The Loyalty Surgery 2018 – Part One
Insight from Bryan Pearson, LoyaltyOne and Uma Talreja, Raymond Rewards India Warning: Danger from consumer rights to data portability - Agreement: Loyalty is going to stay relevant
The ancient walls of the Tower of London provided an atmospheric venue for the 2018 Loyalty Surgery. Surrounded by centuries of turbulent history, it was interesting that we were talking about change, new challenges and loyalty at the crossroads, with plenty of decisions to be made about its future direction.
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Features - BrandsThursday, 12 July 2018Fast, slick and imaginative - Chuck Ehredt reviews some of this year's Loyalty Magazine Awards winners and discusses trends 2019
However much you think you know about a topic, some things will still surprise you. That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. You can see the full list of winners here.
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Features - TravelMonday, 02 July 2018Open access: democratising travel loyalty A three-step plan to creating a broader and more profitable customers base for your travel rewards programme. Travel schemes must democratise loyalty by considering new and 'low value' members as well as high worth ones, argues Peter Gerstle, head of travel products at global loyalty and benefits company Collinson.
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Features - Reward SchemesWednesday, 20 June 2018Winners announced from a truly global Loyalty Magazine Awards 2018 People travelled from all over the world to attend the special Gala Awards Evening for The Loyalty Magazine Awards, making it a truly global event.
Attendees arrived from South Africa, New Zealand, Singapore, Canada, the US, India, The United Emirates, Germany, France, Italy, Poland, Russia, The Netherlands, South Africa, Australia, China and many other countries to learn which companies achieved the accolade of being a Loyalty Magazine Awards winner.
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Features - Customer InsightThursday, 10 May 2018Loyalty at the crossroads We know all the buzz phrases: ”The emergence of the digitally native competitor (i.e. Amazon)”, "There are more data than bricks & mortar”, "Omnichannel is being overshadowed by omnipresent”....
What does it all mean? Discuss these issues with expert speakers at the Loyalty Surgery – www.theLoyaltySurgery.com – in London on June 20. Read more ...
Features - CSRTuesday, 27 March 2018Will CSR re-invigorate the loyalty industry? Aware of the trend toward corporate social responsibility (CSR) in Loyalty, a group of industry veterans have established For Good Causes.
The social enterprise aims to provide a service cross the industry for programmes to leverage to improve social impact and tap into the goodwill between charities and their supporters. For Good Causes founder Crispin Rogers describes how.
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Features - Retail LoyaltyTuesday, 27 February 2018Securing customer loyalty by inviting them into the ‘Membership Economy’ High street retailers face a battle to secure the loyalty of shoppers who are now naturally drawn online. Tailored, digitally-led retention schemes can provide an answer argues Rob Meakin, MD at Loyalty Pro.Ever since the inception of online shopping customers have become accustomed to purchasing what they want, when they want and from whichever retailer.
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Features - Data SecurityThursday, 15 February 2018GDPR – Burden or Benefit? Are companies putting GDPR in place so they can avoid huge potential fines, or will the new regulation help them to do more with personal data by building a personal sense of trust with their customers?
Mandeep Sandhu, head of compliance at Carbon Black, outlines the GDPR challenges, why we need it, the transition journey, and when organisations will move from meeting its requirements to embracing the potential of GDPR.
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Features - Customer InsightThursday, 08 February 2018The Attention Equilibrium: Brands must team up to survive in a world of infinite supply Blog by Charles (Chuck) Ehredt, CEO and co-founder of Currency Alliance A deluge of attention, everyone asking you to dance.
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Features - Reward SchemesFriday, 02 February 2018What’s on your fans’ sporting bucket list? How experiences are the ultimate reward for sports fans
Blog by sports rewards company Rewards4
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Features - BrandsWednesday, 13 December 2017What are we going to do about Amazon? Amazon has created an amazing business model – and made it even better.
It set up an online shopping portal (that incidentally, no-one really expected to work – remember when it was just about books?), made it really simple to buy online, with few questions asked about returns; made sure the delivery is swift, and within the time promised. Read more ...
Features - Retail LoyaltyThursday, 19 October 2017AI top of the tech spending list There is no doubt that retailers are accelerating spending on next-gen tech and artificial intelligence (AI) comes top of the list. Forrester predicts that this year alone there will be a 300% increase in investment in artificial intelligence and much of this will be targeted at delivering improved experiences to customers.
JWT Intelligence research shows that 62% of millennials in the UK say they would appreciate a brand or retailer using AI technology to show more interesting products.
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Features - Reward SchemesThursday, 05 October 2017Coming to terms with Canada’s loyalty Tsunami Aimia and LoyaltyOne battle with changing landscape This is the most profitable period ever for airlines, but it is still true that few airlines make money out of seats. For most, the loyalty programme is the most lucrative division of the business. Which in part explains the tsunami that has hit the Canadian loyalty world in the past year.
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Features - Data SecurityThursday, 10 August 2017GDPR is coming: Are you ready? The European Union General Data Protection Regulation (GDPR) comes into force in less than a year (May 2018).
If you are among the 96% of companies that according to research still do not understand GDPR, here is what you need to know.
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Features - Reward SchemesMonday, 26 June 2017Joining up the dots: Exclusive interview with Colin Evans Colin Evans, chairman of the Collinson Group, is one of the founding fathers of loyalty and a worthy recipient of The Loyalty Magazine Awards 2017 Personality of the Year Award. He rarely consents to interviews, so don’t miss this exclusive and fascinating Q&A as he looks back on his career and discusses where the industry is headed. Read more ...
Features - BrandsWednesday, 21 June 2017Groundbreaking initiatives at The Loyalty Magazine Awards 2017 - Winners display a thoughtful mix of technology with a personal touch - Strong CSR theme through the evening - Read details on all the winners Read more ...
Features - Retail LoyaltyWednesday, 14 June 2017Meet the Sponsor: Tranxactor Bringing a proven loyalty and gift solution to European retailers. In conversation with John Norrie, founder and CEO of Tranxactor
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Article by Christopher Treadwell, Avios Commercial Director
Loyal customers are often your biggest source of income. Indeed, it can cost 16 times more to elevate a new customer to the same level of profitability as a loyal customer. However, today, businesses are facing ever-more demanding customers.
Read more ...
Thursday, 18 October 2018
ASOS achieves by listening to Generation Z Loyalty programme ditched for subscription delivery
Online fashion retailer ASOS (which posted impressive results this week) has cancelled its customer loyalty programme and replaced it with ASOS Premier, which smells very like Amazon Prime.
Read more ...
How much investment is too much?
