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18 AUGUST 2018

 

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Wednesday, 25 April 2018 13:34
Google says it is GDPR ready
Firm under fire for attempting to ’shield’ itself from new data rules

Google’s parent company Advent says it is ready to comply with the EU General Data Protection Regulation by the May 25 implementation date.

Advent said that the impact on Google would be limited that since its advertising business relies on keyword searches.

When asked if GDPR or other regulation could materially impact the ability of advertisers to use Google to target customers, Google CEO Sundar Pichai said: “Most of our ad business is Search, where we rely on very limited information – essentially what is in the keywords to show a relevant ad or product.”

Pichai said that Google was “committed” to meeting the GDPR requirements on May 25 and also long term.

“We are working very closely with advertisers, publishers and our partners,” he added.

Google executives revealed during  the call that Advent has spent 18 months preparing for the introduction of GDPR. It is attempting to protect the current data-handling practices of Google relating to the user information (third party data) that it collects from advertisers and publishers to use for targeted advertising. Google uses third party data on over one billion internet users.

Earlier this month Google was criticised for its GDPR plans by US publishers’ trade association Digital Content Next. The associations’ CEO Jason Kint said Google was attempting to shield itself and avoid the intention of GDPR that all play by the same rules in the handling of data.
 
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