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20 JANUARY 2019


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Tuesday, 01 May 2018 11:25
New conference on the future of customer loyalty
“Loyalty will be a crucial tool for retailers and brands trying to retain their customers”

Technology is enabling so many new initiatives. Customer loyalty has moved right back up to the top of the boardroom agenda.

An impressive roster of speakers is being gathered for the eagerly awaited Loyalty Surgery, to be held at the Tower of London on June 20th.

Travelling from South Africa, India, Dubai and many other markets, these customer loyalty experts will be explaining why and how new life is being breathed into a 20-year-old concept.

‘Must attend event for anyone who has customers – and wants to keep them’
There is no doubt that retailers and other businesses are facing massive challenges in keeping hold of their customers but there is plenty that can be done to turn this round – and much that a loyalty programme can do to keep customers engaged.

Changing customer behaviour, the challenges of new technologies, competition from online giants including Amazon, regulation, including GDPR – these are all challenges that will be addressed in a
pro-active workshop atmosphere, designed to send delegates home with answers, ideas and the incentive to move their business on.

Speakers announced so far:

Uma Talreja, Chief Digital Officer, Raymond, India,
Pieter Twine, general manager MySchool, Woolworths, South Africa
Stuart Evans, talking about blockchain, and the Loyyal loyalty programme in Dubai
Agency i2C on Sainsbury’s, FMCG loyalty and other groundbreaking initiatives
Jonas Sylvest – CBDO & Partner, Hjaltelin Stahl, The Netherlands (check)
PLUS: problem solving ten minute presentations frm HTK, Ketchup, TLC Marketing, Sagarmatha & MotivForce, followed by round-table workshop discussions.
Panel of judges to discuss what makes a Loyalty Magazine Award winner

All this plus the opportunity to wander around The Tower of London while you network at the lunchbreak.

To be held inside The Tower of London, the day after The Loyalty Magazine Awards, The Loyalty Surgery, June 20th 2018 has been planned with a focus on information sharing and problem solving.

Why you should attend the Loyalty Surgery:

“Customer Loyalty is at a very interesting crossroads with some big decisions to make in 2018”

Subjects covered include:
How to reinvent an ageing loyalty programme • Regulation (GDPR, PSD2 and others) • Data analytics and how to be effective • Redemption issues • Mobile + social • Appealing to Millennials • Loyalty trends • Why we won – case studies from past Loyalty Magazine Awards winners and a judges’ panel explaining what makes a winner • Technology as a disruptor (AI, AR, blockchain etc) and how to use it to enhance a customer loyalty offering • Achieving the holy grail of a co-ordinated, cross-platform and 1-2-1 relationship with the customer.

This is the ‘must attend’ conference for loyalty professionals, business decision makers, fintechs, retailers, financial services managers and marketers – in fact anyone who has customers, and would like to keep them engaged.

The Loyalty Surgery is one event that definitely should be in your calendar – and don’t delay! Places are limited.
Visit for more information on the conference and to view the Programme
Visit for information on the awards event that celebrates excellence in loyalty
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