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20 FEBRUARY 2019

 

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Wednesday, 06 February 2019 14:50
Don't miss the deadline: just 10 days left to get your entries in!

There are just 10 days left to submit your entry for The Loyalty Magazine Awards 2019. Still time to explain in 1,000 words what your company is doing that differentiates it as a brand and reinforces customer loyalty. But you have to enter to win!

Don't forget: Entries close on February 14th so please hurry up. You will regret it if you don't enter.

For more information go to: https://www.theloyaltymagazineawards.com/
If stuck for inspiration, here are a few suggestions – not only about how to enter, but about how to WIN!

What is it about a winner that unites the judges?

It is a little trite to say it is brilliance, but this is often the case.
•    outstanding delivery;
•    a proposition that raises the bar;
•    memorable marketing
•    a thoughtful application
•    a ground breaking new loyalty programme;
•    a long term programme standing the test of time.

Data, numbers and statistics
•    Very importantly for all entries is the inclusion of data and supporting evidence.
•    By how much has customer loyalty increased?
•    How valuable has the programme been for the customer facing organisation?
•    In what evidential way has the proposition proved its worth.
•    How did you measure it?
•    Against what is it comparable?

The entries that win have been written by people who manage to describe their programme with flair, to reflect pride in their work, and to explain in what way they have achieved something special.

However technical, specialised, analytical or complex a loyalty proposition, in order to be successful, it has to be embraced by customers who love it. If in your entry, you can convey this important mix of the emotional with the scientific, then you are a long way to being a winner.

Is there any more we can suggest that might help?


Some of the judges may not be familiar with your programme. Make sure you explain it carefully. But don't be verbose. Brevity is a virtue, and judges will appreciate you getting to the point.

Now you are ready to begin!
Start with the heading, and then write the 50 word description. This will help you to identify what is the really important and possibly unique aspect of your entry that you need to get across. It will also help you to write the summary. After that, the 1000 word full entry will be easy.

Share marketing material, images, perhaps even a video. It all helps to bring your entry to life.

Don't forget: Entries close on February 14th so please hurry up. You will regret it if you don't enter.

GOOD LUCK!    GOOD LUCK!      GOOD LUCK!

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