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20 FEBRUARY 2019

 

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article thumbnail Wednesday, 06 February 2019

Discuss: Is it OK to award loyalty points to someone eating a competitive brand pizza?
Secondary question: Are they correct in their assumption this will create even greater customer loyalty to them?
Domino's promoted a limited-time addition to its rewards program that kicked off the day before the US Super Bowl Sunday, one of the top five days of the year in the ever-competitive pizza industry. The leading pizza chain gave away points for any brand of pizza. Someone could even heat up frozen pizza and earn points. Read more ...

 
     

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GDPR and Loyalty - a marriage made in heaven?
Simon Hinks, director, Parallel Marketing assesses data regulation as an opportunity

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article thumbnail News - HospitalityTuesday, 05 February 2019

Direct booking better than OTA for loyalty
Revisited study confirms earlier findings
Direct booking with hotel brands creates more customer loyalty than OTA booking.  Read more ...

article thumbnail News - HospitalityThursday, 13 December 2018

Pizza rewards offered as 5/1 customer carrot
Struggling North America pizza parlour Papa John's is hoping to turn round plummeting sales following a year of PR scandals and falling sales by giving away dough. Read more ...

article thumbnail News - HospitalityFriday, 07 December 2018

Hyatt SLH loyalty partnership ready to roll
Hyatt launched its loyalty partnership with Small Luxury Hotels yesterday (December 6th). Read more ...

article thumbnail News - HospitalityFriday, 07 December 2018

Hyatt Dining Club launched in India
Hyatt is introducing a new annual subscription lifestyle rewards programme for India to be called Hyatt Dining Club. Read more ...

article thumbnail News - HospitalityWednesday, 05 December 2018

Pizza Hut, Dominos, Subway, My Chili, Starbucks – and Nandos
What does it take to create must-have fast food loyalty ?

What role does loyalty play in the fast food business and is it possible to persuade a customer to buy one type of pizza over another by rewarding them?

The answer is probably yes if the number of fast food outlet loyalty programmes is anything to go by. And then there is the story of Nando’s High Five black card, but more of that later. Read more ...

article thumbnail News - HospitalityMonday, 08 October 2018

Hyatt integrates Exhale into its rewards scheme
Points can be earned for fitness classes and spa therapies
Read more ...

News - HospitalityThursday, 16 August 2018

See you at Hotel & Spa Tech Live
Loyalty Magazine is attending Hotel & Spa Tech Live on September 25th & 26th at Excell and we would love you to come and say hello at our booth.
Read more ...

article thumbnail News - HospitalityTuesday, 17 July 2018

After almost two years of preparation, Le Club merges loyalty programmes
Hotel trend to combine schemes set to continue
Le Club, the loyalty program from AccorHotels is the latest hotel group to feel the need to merge its hotel loyalty programme. The family includes Fairmont, Raffles, and Swissôtel and the merger has taken nearly two years. Read more ...


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article thumbnail
News - HospitalityThursday, 12 July 2018

Hilton uses twitter for some great engagement
Hilton Hotels are doing some great loyalty marketing on Twitter at the moment. Read more ...

article thumbnail News - HospitalityMonday, 18 June 2018

Hotel chain trials facial recognition
Brazil pilot with loyalty members
Read more ...

News - Hospitality
Direct booking better than OTA for loyalty
Administrator - Tuesday, 05 February 2019

News - Hospitality
Direct booking better than OTA for loyalty
Administrator - Tuesday, 05 February 2019

article thumbnail News - HospitalityTuesday, 05 February 2019

Direct booking better than OTA for loyalty
Revisited study confirms earlier findings
Direct booking with hotel brands creates more customer loyalty than OTA booking.  Read more ...

article thumbnail News - HospitalityThursday, 13 December 2018

Pizza rewards offered as 5/1 customer carrot
Struggling North America pizza parlour Papa John's is hoping to turn round plummeting sales following a year of PR scandals and falling sales by giving away dough. Read more ...

article thumbnail News - HospitalityFriday, 07 December 2018

Hyatt SLH loyalty partnership ready to roll
Hyatt launched its loyalty partnership with Small Luxury Hotels yesterday (December 6th). Read more ...

article thumbnail News - HospitalityFriday, 07 December 2018

Hyatt Dining Club launched in India
Hyatt is introducing a new annual subscription lifestyle rewards programme for India to be called Hyatt Dining Club. Read more ...

article thumbnail News - HospitalityWednesday, 05 December 2018

Pizza Hut, Dominos, Subway, My Chili, Starbucks – and Nandos
What does it take to create must-have fast food loyalty ?

What role does loyalty play in the fast food business and is it possible to persuade a customer to buy one type of pizza over another by rewarding them?

The answer is probably yes if the number of fast food outlet loyalty programmes is anything to go by. And then there is the story of Nando’s High Five black card, but more of that later. Read more ...

article thumbnail News - HospitalityMonday, 08 October 2018

Hyatt integrates Exhale into its rewards scheme
Points can be earned for fitness classes and spa therapies
Read more ...

News - HospitalityThursday, 16 August 2018

See you at Hotel & Spa Tech Live
Loyalty Magazine is attending Hotel & Spa Tech Live on September 25th & 26th at Excell and we would love you to come and say hello at our booth.
Read more ...

article thumbnail News - HospitalityTuesday, 17 July 2018

After almost two years of preparation, Le Club merges loyalty programmes
Hotel trend to combine schemes set to continue
Le Club, the loyalty program from AccorHotels is the latest hotel group to feel the need to merge its hotel loyalty programme. The family includes Fairmont, Raffles, and Swissôtel and the merger has taken nearly two years. Read more ...


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article thumbnail
News - HospitalityThursday, 12 July 2018

Hilton uses twitter for some great engagement
Hilton Hotels are doing some great loyalty marketing on Twitter at the moment. Read more ...

article thumbnail News - HospitalityMonday, 18 June 2018

Hotel chain trials facial recognition
Brazil pilot with loyalty members
Read more ...

article thumbnail News - HospitalityThursday, 19 April 2018

Marriott/SPG new programme launches with aspiration as inspiration
Lesson in how to keep 110 million members engaged
Read more ...

article thumbnail News - HospitalityTuesday, 17 April 2018

Marriott unveils details of unified loyalty programmes
Details finally revealed 18 months after merger
Read more ...

article thumbnail News - HospitalityThursday, 05 April 2018

Hilton increases rewards for frequent travellers
Changes could lure dissatisfied members from rival schemes Read more ...

article thumbnail News - HospitalityMonday, 12 February 2018

Bayern Munich partners with hotel chain for loyalty
Programme members can watch matches from suite Read more ...

article thumbnail News - HospitalityMonday, 15 January 2018

Hilton revamps Honors scheme
Programme simplified after customer feedback
Read more ...

article thumbnail News - HospitalityThursday, 16 November 2017

Hotel group rewards members for ordering takeaways
Partnerships with restaurant reservation and food ordering services  Read more ...

article thumbnail News - HospitalityMonday, 13 November 2017

Global Hotel Alliance appoints head of loyalty
Plan to double hotel group’s reward scheme members 
Read more ...

article thumbnail News - HospitalityFriday, 06 October 2017

Wyndham is most generous for rewards payback
Hotels beats off Big Six rivals for member value Read more ...

article thumbnail News - HospitalityMonday, 25 September 2017

Hotel giant partners with Amazon
Members can spend points on eCommerce site Read more ...

article thumbnail News - HospitalityFriday, 11 August 2017

Hotel boosts retention with twin schemes
Extra £155k in revenue in six months Read more ...

 
     
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