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20 FEBRUARY 2019

 

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article thumbnail Tuesday, 08 January 2019

Mastercard name dropped from branding
Preparing for when ‘card’ is no longer relevant to payments
In 1966 it was called Interbank, then in 1968 it became mastercharge. Read more ...

 
     

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GDPR and Loyalty - a marriage made in heaven?
Simon Hinks, director, Parallel Marketing assesses data regulation as an opportunity

Read more ...
 
     
 
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article thumbnail News - MarketingThursday, 20 December 2018

Marketing will be cancelled until further notice
And loyalty will be turned on its head


From the customer perspective, it looks likely that life will get a little easier in 2019, not least because companies are finally taking notice of the fact that we have opinions on stuff, and can no longer be pushed into buying things by indoctrination and pushy marketing.
Read more ...

article thumbnail News - MarketingThursday, 13 December 2018

Waitrose wins by making it personal
Mailjet 2018 survey points to lack of cross-channel marketing

Waitrose has won the Christmas battle of the inbox, reclaiming the crown from 2017 champion Asda, according to research from Mailjet. Waitrose rose nearly seven points to achieve a total score of 25.1 out of an available 30.0. Read more ...

article thumbnail News - MarketingWednesday, 12 December 2018


Broadband penalty averages £220 a year for those who stay loyal

Which? Survey highlights the worst offenders
Broadband customers who stay with the same provider and do not haggle for a better deal are being hit with “loyalty penalties” of up to £220 a year, a UK consumer group has warned. Read more ...

article thumbnail News - MarketingWednesday, 23 May 2018

Irrelevant promotions killing off customer loyalty
Untargeted emails a particular risk Read more ...

article thumbnail News - MarketingFriday, 27 October 2017

Magneds launches Danish supermarket promotion
Discounts on Philips products for loyalty shoppers Read more ...

article thumbnail News - MarketingFriday, 21 July 2017

App markets to customers as they charge their phones
Users get location-based push notifications in stores
Read more ...

article thumbnail News - MarketingFriday, 30 June 2017

How to Market to Tech-Savvy Consumers
As audiences become increasingly tech-savvy brands need to adapt their approaches to suit all types of customer journey. Bart Visser, director of brand marketing at online dating platform EliteSingles, outlines the key things marketers must remember when attracting tech-savvy audiences. Read more ...

article thumbnail News - MarketingMonday, 08 May 2017

Data analysis not our responsibility, say marketers
Clash between creativity and demands of Big Data Read more ...

article thumbnail News - MarketingFriday, 28 April 2017

Personalised marketing still rare despite hype
Only 15% of retailers have implemented it Read more ...

article thumbnail News - MarketingFriday, 24 February 2017

Hyatt gets political with programme launch
Advert calls for ‘world of understanding’ Read more ...

article thumbnail News - MarketingThursday, 20 December 2018

Marketing will be cancelled until further notice
And loyalty will be turned on its head


From the customer perspective, it looks likely that life will get a little easier in 2019, not least because companies are finally taking notice of the fact that we have opinions on stuff, and can no longer be pushed into buying things by indoctrination and pushy marketing.
Read more ...

article thumbnail News - MarketingThursday, 13 December 2018

Waitrose wins by making it personal
Mailjet 2018 survey points to lack of cross-channel marketing

Waitrose has won the Christmas battle of the inbox, reclaiming the crown from 2017 champion Asda, according to research from Mailjet. Waitrose rose nearly seven points to achieve a total score of 25.1 out of an available 30.0. Read more ...

article thumbnail News - MarketingWednesday, 12 December 2018


Broadband penalty averages £220 a year for those who stay loyal

Which? Survey highlights the worst offenders
Broadband customers who stay with the same provider and do not haggle for a better deal are being hit with “loyalty penalties” of up to £220 a year, a UK consumer group has warned. Read more ...

article thumbnail News - MarketingWednesday, 23 May 2018

Irrelevant promotions killing off customer loyalty
Untargeted emails a particular risk Read more ...

article thumbnail News - MarketingFriday, 27 October 2017

Magneds launches Danish supermarket promotion
Discounts on Philips products for loyalty shoppers Read more ...

article thumbnail News - MarketingFriday, 21 July 2017

App markets to customers as they charge their phones
Users get location-based push notifications in stores
Read more ...

article thumbnail News - MarketingFriday, 30 June 2017

How to Market to Tech-Savvy Consumers
As audiences become increasingly tech-savvy brands need to adapt their approaches to suit all types of customer journey. Bart Visser, director of brand marketing at online dating platform EliteSingles, outlines the key things marketers must remember when attracting tech-savvy audiences. Read more ...

article thumbnail News - MarketingMonday, 08 May 2017

Data analysis not our responsibility, say marketers
Clash between creativity and demands of Big Data Read more ...

article thumbnail News - MarketingFriday, 28 April 2017

Personalised marketing still rare despite hype
Only 15% of retailers have implemented it Read more ...

article thumbnail News - MarketingFriday, 24 February 2017

Hyatt gets political with programme launch
Advert calls for ‘world of understanding’ Read more ...

article thumbnail News - MarketingMonday, 05 December 2016

Digital Marketing: Transform or die
Our digital world is developing at a frenetic speed, so it is inevitable that digital marketing is too. Which is why Damian Ryan’s book Understanding Digital Marketing (KoganPage £19.99) is now in its 4th edition since 2009. Read more ...

article thumbnail News - MarketingTuesday, 22 November 2016

The problem with millennials –
They are not necessarily who you think they are


Millennials are commonly considered by marketing departments to be "difficult". Read more ...

article thumbnail News - MarketingMonday, 07 November 2016

Loyalzoo launches automated marketing engine
Offering combines retailer loyalty programme and targeted marketing messages Read more ...

article thumbnail News - MarketingWednesday, 19 October 2016

Proxama to create BLE ad network
Beacon-based mobile advertising initiative  Read more ...

article thumbnail News - MarketingThursday, 17 March 2016

Marketers plan increase in promotions and offers
Money off and cash back are most popular Read more ...

article thumbnail News - MarketingThursday, 18 February 2016

A Loyalty Marketing Gameplan for 2016

Three key trends identified in survey  Read more ...

article thumbnail News - MarketingMonday, 12 October 2015

DMA advice on Safe Harbour rules: Don't panic!
Industry group issues guidance for the questions that marketers are asking after changes Read more ...

article thumbnail News - MarketingFriday, 09 October 2015

Mobile marketing: learning from the successes
Mobile-first messaging strategies vital to meet consumer preferences

Read more ...
article thumbnail News - MarketingMonday, 20 July 2015

Average Funding Per Marketing Technology Category

An interesting way to identify trends in loyalty and marketing is to following the money - in this case, investment money. Read more ...

article thumbnail News - MarketingTuesday, 30 June 2015

will.i.am joins advertising debate
“It’s not about advertising – it’s about adding value to communities” Read more ...

 
     
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