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20 FEBRUARY 2019

 

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article thumbnail Wednesday, 13 February 2019

How about this for a piece of reverse engineering loyalty?
Those who remember (with fondness) spending hours on the floor constructing models using plastic bricks will be excited that Lego is launching a limited edition range of clothes for adults. The difficult part (and there is always a difficult part with Lego) is that the clothes are only available to buy from inside an empty physical shop using the Snapchat app. Read more ...

 
     

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GDPR and Loyalty - a marriage made in heaven?
Simon Hinks, director, Parallel Marketing assesses data regulation as an opportunity

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article thumbnail News - Retail LoyaltyFriday, 08 February 2019

Target expanding loyalty to fill credit card gap
Programme to provide analytics on non-Redcard customers
Mobile acceptance coming soon
Read more ...

article thumbnail News - Retail LoyaltyFriday, 18 January 2019

Sephora uses AI to achieve 11% sales increase and loyalty leader title
Data analytics and a strong loyalty programme are key tenets of the proposition
Sephora, the multinational chain of personal care and beauty stores founded in Paris in 1970 has been highlighted as a leader in customer loyalty by the influential MIT Sloan Business Review – and it is using AI bots to achieve an 11% increase in sales. Read more ...

article thumbnail News - Retail LoyaltyMonday, 07 January 2019

Morrisons price cuts while discounters celebrate results
17 million bottles of wine, champagne and prosecco bought at Aldi in December

Morrisons is paying little attention to research showing a reduction in customer loyalty through price reductions. Its has announced plans to slash prices off 900 products as  discount retailer Aldi announces its best Christmas ever. Read more ...

article thumbnail News - Retail LoyaltyMonday, 07 January 2019

Discounting shown to have customer retention negative impact
Price cuts above 30% damages loyalty Read more ...

article thumbnail News - Retail LoyaltyTuesday, 11 December 2018

Loblaws CEO aims for a “loyalty loop” with subscription programme

Launch comes after pilot “ballooned”

Canadian supermarket chain Loblaws is launching a new subscription loyalty program across Canada, offering an assortment of perks for $99 a year. Read more ...

article thumbnail News - Retail LoyaltyWednesday, 19 September 2018

John Lewis and Waitrose trial joint loyalty programme
Bringing connected brands together in one loyalty programme
John Lewis (department store) shoppers are also Waitrose (food store) shoppers, being the same demographic (middle class, reasonable income, like quality stuff). Well no, actually. Read more ...

article thumbnail News - Retail LoyaltyMonday, 30 April 2018

Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?
The proposed merger of Sainsbury’s with Asda raises a number of interesting questions.
Sainsbury’s is a data-driven, loyalty focussed, upmarket retailer
Asda is a price-sensitive, no bells or frills low-market retailer
Read more ...

article thumbnail News - Retail LoyaltyFriday, 27 April 2018

Coffee brand launches blockchain loyalty scheme
Customers can exchange virtual tokens for drinks and offers
Read more ...

article thumbnail News - Retail LoyaltyFriday, 13 April 2018

Comment:
Dyson? There’s a challenge

I’ve just spoken to Dyson and WOW! They are a tough act to follow.
Read more ...

article thumbnail News - Retail LoyaltyMonday, 26 March 2018

Caffè Nero starts instant rewards Egg hunt for Easter
‘Surprise and delight’ promotion for app users
Read more ...

News - Retail Loyalty
Target expanding loyalty to fill credit card gap
Administrator - Friday, 08 February 2019

News - Retail Loyalty
Discounting shown to have customer retention negative impact
Administrator - Monday, 07 January 2019

News - Retail Loyalty
Sephora uses AI to achieve 11% sales increase
Administrator - Friday, 18 January 2019

News - Retail Loyalty
Morrisons price cuts while discounters celebrate results
Administrator - Monday, 07 January 2019

News - Retail Loyalty
Target expanding loyalty to fill credit card gap
Administrator - Friday, 08 February 2019

article thumbnail News - Retail LoyaltyFriday, 08 February 2019

Target expanding loyalty to fill credit card gap
Programme to provide analytics on non-Redcard customers
Mobile acceptance coming soon
Read more ...

article thumbnail News - Retail LoyaltyFriday, 18 January 2019

Sephora uses AI to achieve 11% sales increase and loyalty leader title
Data analytics and a strong loyalty programme are key tenets of the proposition
Sephora, the multinational chain of personal care and beauty stores founded in Paris in 1970 has been highlighted as a leader in customer loyalty by the influential MIT Sloan Business Review – and it is using AI bots to achieve an 11% increase in sales. Read more ...

article thumbnail News - Retail LoyaltyMonday, 07 January 2019

Morrisons price cuts while discounters celebrate results
17 million bottles of wine, champagne and prosecco bought at Aldi in December

Morrisons is paying little attention to research showing a reduction in customer loyalty through price reductions. Its has announced plans to slash prices off 900 products as  discount retailer Aldi announces its best Christmas ever. Read more ...

article thumbnail News - Retail LoyaltyMonday, 07 January 2019

Discounting shown to have customer retention negative impact
Price cuts above 30% damages loyalty Read more ...

article thumbnail News - Retail LoyaltyTuesday, 11 December 2018

Loblaws CEO aims for a “loyalty loop” with subscription programme

Launch comes after pilot “ballooned”

Canadian supermarket chain Loblaws is launching a new subscription loyalty program across Canada, offering an assortment of perks for $99 a year. Read more ...

article thumbnail News - Retail LoyaltyWednesday, 19 September 2018

John Lewis and Waitrose trial joint loyalty programme
Bringing connected brands together in one loyalty programme
John Lewis (department store) shoppers are also Waitrose (food store) shoppers, being the same demographic (middle class, reasonable income, like quality stuff). Well no, actually. Read more ...

article thumbnail News - Retail LoyaltyMonday, 30 April 2018

Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?
The proposed merger of Sainsbury’s with Asda raises a number of interesting questions.
Sainsbury’s is a data-driven, loyalty focussed, upmarket retailer
Asda is a price-sensitive, no bells or frills low-market retailer
Read more ...

article thumbnail News - Retail LoyaltyFriday, 27 April 2018

Coffee brand launches blockchain loyalty scheme
Customers can exchange virtual tokens for drinks and offers
Read more ...

article thumbnail News - Retail LoyaltyFriday, 13 April 2018

Comment:
Dyson? There’s a challenge

I’ve just spoken to Dyson and WOW! They are a tough act to follow.
Read more ...

article thumbnail News - Retail LoyaltyMonday, 26 March 2018

Caffè Nero starts instant rewards Egg hunt for Easter
‘Surprise and delight’ promotion for app users
Read more ...

article thumbnail News - Retail LoyaltyFriday, 02 March 2018

Comment: Lack of omnichannel killed the toy retailer
(not Amazon)

Company failed to react and change shopping experience
Read more ...

article thumbnail News - Retail LoyaltyMonday, 26 February 2018

Shopping centre rolls out ‘mixed reality’
Technology used to attract loyalty members
Read more ...

article thumbnail News - Retail LoyaltyTuesday, 13 February 2018

Waitrose gives details of new loyalty offering
Personalisation replaces ‘Pick Your Own’
Read more ...

article thumbnail News - Retail LoyaltyWednesday, 07 February 2018

Grocery shoppers are polygamous
Customers are loyal to specific products at retailers, not stores themselves Read more ...

article thumbnail News - Retail LoyaltyMonday, 08 January 2018

Burger chain operator to deploy blockchain programme
Rewards can be transferred across brands Read more ...

article thumbnail News - Retail LoyaltyWednesday, 20 December 2017

Face loyalty for fast food customers
AI and facial recognition used for reward scheme
Read more ...

article thumbnail News - Retail LoyaltyFriday, 01 December 2017

Comment: Find out which Black Friday customers can become loyal
Black Friday offers bring a short-term revenue boost, but retailers must engage with deal hungry customers appropriately to drive a longer term relationship, argues Jason De Winne, UK general manager of ICLP. Read more ...

article thumbnail News - Retail LoyaltyThursday, 30 November 2017

Loyalty gives way to promotions at Xmas
Discount supermarkets lure shoppers with offers
Read more ...

article thumbnail News - Retail LoyaltyWednesday, 22 November 2017

Havas helia boss to head Tesco loyalty operation
Newly created role will lead Clubcard scheme
Read more ...

article thumbnail News - Retail LoyaltyTuesday, 21 November 2017

Shopping centre fast lane to avoid ‘slowed rage’
Quickest customers can click & collect at speed
Read more ...

 
     
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