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20 JANUARY 2019

 

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article thumbnail Thursday, 24 January 2013

Getting to know your data is big business
Businesses are successfully analysing vast amounts of data to understand consumer behaviour and forecast trends, as Annich McIntosh discovers

Big data is a term increasingly bandied about to describe the terabytes (TBs) of stored information now being held in databanks around the world.
Read more ...

 
     

Must read
     
 
Be nice to me or I’ll go - Especially if you don’t know my name

Rudeness tops charts
Retail is most definitely going through a period of uncertainty yet it is the really fixable problems like staff rudeness and lack of personalisation and loyalty that are as responsible for defections.
Read more ...
 
     
 
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article thumbnail Features - CRMFriday, 26 May 2017

Meet the sponsor Q&A: Comarch
What makes us stay loyal to a brand? Julian Bonnett, business development manager at Comarch, explains the company's approach

Is a customer who buys from you every day loyal, or are they buying from habit or convenience? What would make a customer go out of their way to buy from you, rather than from a competitor?

Loyalty combines functional and emotional connections with the brand. It comes from a lasting relationship based on trust, value, convenience and satisfaction. Read more ...

article thumbnail Features - CRMFriday, 10 February 2017

Thumbs up for loyalty programmes
But more understanding needed

Fifty-nine per cent of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme, new research reveals.

A study by ICLP says 63% of shoppers would be encouraged to shop more frequently or spend more with a brand if they received discounts on future purchases. Read more ...

article thumbnail Features - CRMThursday, 17 January 2013

Evidence-based marketing - myth or reality?
Apparently a Facebook 'Like' is worth £7. Isn't that brilliant? If you have a hundred thousand followers that makes your social media strategy absolutely rocking news. The question is, says Felix Velarde of digital CRM agency Underwired, how many of you really believe it? Read more ...

article thumbnail Features - CRMFriday, 05 March 2010

Recession-weary businesses look to customer service for help
With the global recession still continuing to threaten the viability of many companies, customer service has come to the fore as a strategic business tool that can be used to help retain, win and win back customers, says Guy Tweedale, Senior VP of European Operations at Jacada.  But how can we help our Customer Service Representatives (CSRs) to achieve these goals? Read more ...

article thumbnail Features - CRMFriday, 30 October 2009

Rule Number One - Know your customer
Article by Matt Boot, chief analyst KDB
Knowing your customers is one of the first rules any good marketer learns.  But during a recession, it is all the more important for companies to know which consumers or business buyers best match the profiles of their most loyal and profitable customers – or simply of those that are willing to spend, given the current economic climate. Read more ...

Features - CRMThursday, 08 October 2009

Bridging the Gap between CRM and CEM
Despite more than a decade of efforts implementing customer relationship management (CRM) systems, Executives are realising the sober reality: CRM in its present guise has not enabled major leaps forward in customer focus, says Martin Green VP, EMEA, Satmetrix, the Net Promoter Company.  Read more ...

Features - CRMThursday, 27 August 2009

Beyond CRM: Creating the Master Record for Mobile Operators
In an era of commoditisation, competition and churn, it is becoming increasingly difficult for telecommunications providers to find meaningful market differentiators. Superior customer service offers a solution, but, to be truly effective, it requires superior customer information, explains James Wilkinson, EMEA Services Director, Initiate Systems. Read more ...

Features - CRMTuesday, 07 April 2009

Customer retention is key to success
Customer retention should be a top business priority explains Tim Delahay, chief executive at DSTi Output.  Read more ...

article thumbnail Features - CRMMonday, 28 July 2008

Avoiding Anti-Social CRM
We’re seeing the rise of the 2.0 era – Web 2.0, Mobile 2.0 and now there’s talk of CRM 2.0. But what does that mean for companies that want to get closer to their customers?

Article by Duncan Wood, Product manager, Sage CRM, UK
Read more ...

article thumbnail Features - CRMFriday, 13 July 2007

Lessons for CRM effectiveness
The effectiveness of using CRM and enterprise software for Sales Performance Management. Article by Andrew Armstrong, VP EMEA, Callidus Software. Read more ...

article thumbnail Features - CRMFriday, 26 May 2017

Meet the sponsor Q&A: Comarch
What makes us stay loyal to a brand? Julian Bonnett, business development manager at Comarch, explains the company's approach

Is a customer who buys from you every day loyal, or are they buying from habit or convenience? What would make a customer go out of their way to buy from you, rather than from a competitor?

Loyalty combines functional and emotional connections with the brand. It comes from a lasting relationship based on trust, value, convenience and satisfaction. Read more ...

article thumbnail Features - CRMFriday, 10 February 2017

Thumbs up for loyalty programmes
But more understanding needed

Fifty-nine per cent of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme, new research reveals.

A study by ICLP says 63% of shoppers would be encouraged to shop more frequently or spend more with a brand if they received discounts on future purchases. Read more ...

article thumbnail Features - CRMThursday, 17 January 2013

Evidence-based marketing - myth or reality?
Apparently a Facebook 'Like' is worth £7. Isn't that brilliant? If you have a hundred thousand followers that makes your social media strategy absolutely rocking news. The question is, says Felix Velarde of digital CRM agency Underwired, how many of you really believe it? Read more ...

article thumbnail Features - CRMFriday, 05 March 2010

Recession-weary businesses look to customer service for help
With the global recession still continuing to threaten the viability of many companies, customer service has come to the fore as a strategic business tool that can be used to help retain, win and win back customers, says Guy Tweedale, Senior VP of European Operations at Jacada.  But how can we help our Customer Service Representatives (CSRs) to achieve these goals? Read more ...

article thumbnail Features - CRMFriday, 30 October 2009

Rule Number One - Know your customer
Article by Matt Boot, chief analyst KDB
Knowing your customers is one of the first rules any good marketer learns.  But during a recession, it is all the more important for companies to know which consumers or business buyers best match the profiles of their most loyal and profitable customers – or simply of those that are willing to spend, given the current economic climate. Read more ...

Features - CRMThursday, 08 October 2009

Bridging the Gap between CRM and CEM
Despite more than a decade of efforts implementing customer relationship management (CRM) systems, Executives are realising the sober reality: CRM in its present guise has not enabled major leaps forward in customer focus, says Martin Green VP, EMEA, Satmetrix, the Net Promoter Company.  Read more ...

Features - CRMThursday, 27 August 2009

Beyond CRM: Creating the Master Record for Mobile Operators
In an era of commoditisation, competition and churn, it is becoming increasingly difficult for telecommunications providers to find meaningful market differentiators. Superior customer service offers a solution, but, to be truly effective, it requires superior customer information, explains James Wilkinson, EMEA Services Director, Initiate Systems. Read more ...

Features - CRMTuesday, 07 April 2009

Customer retention is key to success
Customer retention should be a top business priority explains Tim Delahay, chief executive at DSTi Output.  Read more ...

article thumbnail Features - CRMMonday, 28 July 2008

Avoiding Anti-Social CRM
We’re seeing the rise of the 2.0 era – Web 2.0, Mobile 2.0 and now there’s talk of CRM 2.0. But what does that mean for companies that want to get closer to their customers?

Article by Duncan Wood, Product manager, Sage CRM, UK
Read more ...

article thumbnail Features - CRMFriday, 13 July 2007

Lessons for CRM effectiveness
The effectiveness of using CRM and enterprise software for Sales Performance Management. Article by Andrew Armstrong, VP EMEA, Callidus Software. Read more ...


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article thumbnail
Features - CRMThursday, 01 February 2007

Is CRM Responsible for the Death of the Salesman?
Article by Guy Tweedale, Northern European Managing Director for Saratoga Systems. Read more ...

 
     
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