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20 JANUARY 2019

 

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article thumbnail Tuesday, 13 November 2018

Loyalty versus subscription: Is this a boxing match?
A growing number of companies are choosing an Amazon style subscription model rather than loyalty rewards. Does this make business sense? A service provider argues her case with Loyalty Magazine.

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Be nice to me or I’ll go - Especially if you don’t know my name

Rudeness tops charts
Retail is most definitely going through a period of uncertainty yet it is the really fixable problems like staff rudeness and lack of personalisation and loyalty that are as responsible for defections.
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article thumbnail Features - Retail LoyaltyMonday, 29 October 2018

Department store bankruptcy –
What it feels like from the consumer perspective

It is always a sad moment when a familiar retailer throws in the towel. Names that have been part of our lives since we were young enough to enjoy travelling on the escalators and smelling the odd mixture of aromas in the perfume department, are beginning to fade from our lives. Read more ...
article thumbnail Features - Retail LoyaltyTuesday, 27 February 2018

Securing customer loyalty by inviting them into the ‘Membership Economy’
High street retailers face a battle to secure the loyalty of shoppers who are now naturally drawn online. Tailored, digitally-led retention schemes can provide an answer argues Rob Meakin, MD at Loyalty Pro.Ever since the inception of online shopping customers have become accustomed to purchasing what they want, when they want and from whichever retailer. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 October 2017

AI top of the tech spending list
There is no doubt that retailers are accelerating spending on next-gen tech and artificial intelligence (AI) comes top of the list.
Forrester predicts that this year alone there will be a 300% increase in investment in artificial intelligence and much of this will be targeted at delivering improved experiences to customers.

JWT Intelligence research shows that 62% of millennials in the UK say they would appreciate a brand or retailer using AI technology to show more interesting products. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 June 2017

Meet the Sponsor: Tranxactor
Bringing a proven loyalty and gift solution to European retailers
. In conversation with John Norrie, founder and CEO of Tranxactor Read more ...

article thumbnail Features - Retail LoyaltyFriday, 31 March 2017

How to be location based, targeted and relevant
Accompanying the customer on her journey

Location-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a different proposition. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 September 2016

Why we won: Shell
Pump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)

Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure. Read more ...

Features - Retail LoyaltyFriday, 20 March 2015

Exploring the untapped retail potential of China
In December last year China overtook the US as the world's largest economy. There is huge untapped potential for foreign retailers to reach this market, particularly in eCommerce with the 300 million online shoppers in China. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 February 2015

Customer experience in the UK and US – Are we speaking the same language?
Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 03 October 2013

What does loyalty mean for Waitrose?
One company that would not come top of mind if retail loyalty programmes were being discussed is Waitrose, but Alex Murray, head of web and multichannel for the upmarket retailer, insists that loyalty is at the core of everything they do. Read more ...

article thumbnail Features - Retail LoyaltyMonday, 29 October 2018

Department store bankruptcy –
What it feels like from the consumer perspective

It is always a sad moment when a familiar retailer throws in the towel. Names that have been part of our lives since we were young enough to enjoy travelling on the escalators and smelling the odd mixture of aromas in the perfume department, are beginning to fade from our lives. Read more ...
article thumbnail Features - Retail LoyaltyTuesday, 27 February 2018

Securing customer loyalty by inviting them into the ‘Membership Economy’
High street retailers face a battle to secure the loyalty of shoppers who are now naturally drawn online. Tailored, digitally-led retention schemes can provide an answer argues Rob Meakin, MD at Loyalty Pro.Ever since the inception of online shopping customers have become accustomed to purchasing what they want, when they want and from whichever retailer. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 October 2017

AI top of the tech spending list
There is no doubt that retailers are accelerating spending on next-gen tech and artificial intelligence (AI) comes top of the list.
Forrester predicts that this year alone there will be a 300% increase in investment in artificial intelligence and much of this will be targeted at delivering improved experiences to customers.

JWT Intelligence research shows that 62% of millennials in the UK say they would appreciate a brand or retailer using AI technology to show more interesting products. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 June 2017

Meet the Sponsor: Tranxactor
Bringing a proven loyalty and gift solution to European retailers
. In conversation with John Norrie, founder and CEO of Tranxactor Read more ...

article thumbnail Features - Retail LoyaltyFriday, 31 March 2017

How to be location based, targeted and relevant
Accompanying the customer on her journey

Location-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a different proposition. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 September 2016

Why we won: Shell
Pump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)

Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure. Read more ...

Features - Retail LoyaltyFriday, 20 March 2015

Exploring the untapped retail potential of China
In December last year China overtook the US as the world's largest economy. There is huge untapped potential for foreign retailers to reach this market, particularly in eCommerce with the 300 million online shoppers in China. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 February 2015

Customer experience in the UK and US – Are we speaking the same language?
Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 03 October 2013

What does loyalty mean for Waitrose?
One company that would not come top of mind if retail loyalty programmes were being discussed is Waitrose, but Alex Murray, head of web and multichannel for the upmarket retailer, insists that loyalty is at the core of everything they do. Read more ...

Features - Retail LoyaltyFriday, 21 December 2012

Making use of the pop up concept
Pop up stores have become something of a high street phenomenon. Originally the domain of seasonal traders and craft sellers, they are increasingly being used to test products and marketing initiatives, and even to act as collection points. Chris Gates, director of retail at Hitachi Consulting UK explores the concept of the pop up. Read more ...

article thumbnail Features - Retail LoyaltyTuesday, 30 October 2012

An interview with Sir Terry Leahy
Former Tesco CEO Sir Terry Leahy was recognised for his Outstanding Contribution to the Loyalty Industry by judges of The Loyalty Awards 2012.
He talked to Annich McIntosh, editor of Loyalty Magazine, about launching Tesco Clubcard, the loyalty evolution – and his ten loyalty lessons.
Read more ...

article thumbnail Features - Retail LoyaltyFriday, 06 July 2012

Talking about Tesco: Targeting gets very personal
*Tesco combines social data with purchasing history
*Expensive goods only offered to the affluent
*Speech from Phillip Clark in Istanbul
*Offering Clubcard rewards for Facebook “likes”
Read more ...

article thumbnail Features - Retail LoyaltyTuesday, 10 April 2012

Customers are working harder, so retailers must too
Positive impact of the feedback huddle

It is no secret customer behaviour is changing and retailers need to react. But how do you track customer opinion? Annich McIntosh talks to Gary Topiol, of Empathica and Steve Marson of Halfords on how one particular system works in practice. Read more ...

article thumbnail Features - Retail LoyaltyMonday, 26 September 2011

Changing the face of retail - again
When Tesco opened a store in a South Korea subway filled just with pictures, it signalled a massive leap forward both for retail loyalty, and for the use of mobile technology Read more ...

Features - Retail LoyaltyFriday, 26 August 2011

Can established businesses beat Groupon for deals?
A new group buying business model aims to take dominance of the market away from the likes of Groupon, and enable more traditional companies to run their own daily deal offerings. Read more ...

Features - Retail LoyaltyThursday, 13 January 2011

Loyalty cards: converting instant issuance into instant advantage
With the recession adding fuel to the flames of an already competitive marketplace, organisations are looking to loyalty cards to attract new customers and retain those they already have, says Christophe Malgorn of HID Global. Read more ...

article thumbnail Features - Retail LoyaltyMonday, 26 July 2010

New research shows the most buoyant markets for retailer cards
Brazil tops the charts for the highest number of retailers with their own payments card. The most significant potential exists to develop retailer payment cards in India, Russia and Vietnam.
Read more ...

Features - Retail LoyaltyWednesday, 24 March 2010

Sainsbury’s chooses coupons  to boost Nectar loyalty - Andrew Mann interview
Last month Nectar overtook Tesco Clubcard in cardholder numbers. This was used by Sainsbury’s to claim that it now had access to the largest lo
yal customer base.

The news prompted Loyalty Magazine to call Andrew Mann, director of insight and loyalty at Sainsbury’s, to ask him for his views on loyalty, Nectar, data and a few other things too.
Read more ...

Features - Retail LoyaltyWednesday, 17 March 2010

Supermarkets losing out to value retailers
Over a third of shoppers have switched from their usual grocery supermarkets to ‘value’ retailers, as once-loyal customers look to trim their household expenses by turning to cheaper alternatives. Article by Andy Wood, MD of GI Insight. Read more ...

 
     
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