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24 MARCH 2019

 

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article thumbnail Monday, 11 February 2019

How are hotels beating up OTAs?

The OTA sector (the ‘over the air’ companies such as booking.com and Expedia) spend considerable amounts marketing their sites, yet hotel direct loyalty memberships and bookings are up between 30% and 40%. How have the hotels achieved this? Interview with Cindy Estis-Green, CEO and founder, Kalibri Labs. Read more ...

 
     

Must read
     
 
Experiential loyalty superceding wine clubs

California offerings range from your own barrel to a home dinner
US wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case proposition.

Read more ...
 
     
 
Don't miss
     
 
The Loyalty DebateIndustry experts Chuck Ehredt, CEO, Currency Alliance, Dan Truscott, Head of Business Development, Loyalty at Visa, and Iain Pringle of consultancy New World Loyalty discuss the big questions.

 
     
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 Latest features 
 
   Most read  
 
     
 
article thumbnail Features - TravelTuesday, 18 December 2018

What you might have missed - 1 - FREE ACCESS
Charting the progress of travel loyalty to an unknown destination -
In a series of exerpts over the forthcoming holiday, we share some of the articles published in our printed magazine that got people talking.

Where is Loyalty going? And how long is it going to take to get there? These are questions that absorb the minds of all those working in loyalty. Read more ...

Features - TravelMonday, 03 September 2018

Nailing travel loyalty in the basic economy age

With increased competition and choice between airline experiences, what are the implications for loyalty?
In an era of pounds spent, not miles flown currency accrual, lower fares will undoubtedly have an impact on flyer loyalty – the question is, how should airlines react?

Article by Peter Gerstle, Head of Travel Products at Collinson Read more ...

article thumbnail Features - TravelMonday, 02 July 2018

Open access: democratising travel loyalty
A three-step plan to creating a broader and more profitable customers base for your travel rewards programme.

Travel schemes must democratise loyalty by considering new and 'low value' members as well as high worth ones, argues Peter Gerstle, head of travel products at global loyalty and benefits company Collinson. Read more ...

article thumbnail Features - TravelMonday, 05 December 2016

Take two pitchers of water and equalise...
...Level up where necessary (Recipe for success when merging loyalty).
Exclusive interview with Elina Zois, head of Europe for Marriott Rewards and Starwood SPG Points, on plans for the two programmes after the merger of the two hotel groups.  Read more ...

article thumbnail Features - TravelFriday, 02 December 2016

Together or apart? Analysing FFP trends
A marriage made in heaven, but is it time for divorce?
Few would question the value of a frequent flyer programme to an airline. They are an intrinsic part of most customer propositions, increasingly even for low cost airlines.

In fact FFPs are regularly valued at more than the airline itself. But this raises the question whether it is advantageous to split the airline and the FFP and if so how to do it. Read more ...

article thumbnail Features - TravelWednesday, 21 September 2011

Positioning Avios as the international multi-airline mileage reward
Avios will emerge like a phoenix from the flames of UK Air Miles – but what of the consequences, both for owner International Airlines Group (IAG) and for customers? Q&A with The Mileage Company MD Andrew Swaffield.
Read more ...


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Features - TravelThursday, 02 June 2011

Special report: Making the experience count on a low cost carrier
* "Ancilliary Revenue Opportunity" is the buzz phrase for low cost carriers, who have realised that significant revenue can be gained from selling things other than the seat.
* Chart on top LCCs with loyalty schemes
* Profile of rising star airBaltic
* Using partners to fund loyalty rewards  Read more ...

article thumbnail Features - TravelMonday, 09 May 2011

Can frequent flyer schemes live up to consumer expectations?
As American Airlines begins the celebrations for its 30th birthday, Loyalty Magazine considers whether frequent flyer schemes live up to expectations in the country where the miles rewards concept was first born. Read more ...

article thumbnail Features - TravelWednesday, 27 April 2011

Southwest Airlines tries to repair rewards relaunch damage
US carrier Southwest Airlines, long regarded as a model of customer engagement, showed that even the most celebrated companies can run into problems when changing their customer offering. The airline’s Chris Mainz talks to Loyalty about how it has been working to overcome the complaints of customers about its revamped rewards scheme. Read more ...

article thumbnail Features - TravelTuesday, 01 June 2010

The centrality of customer retention to hotel’s operating model
Customer retention remains one of the single most important operational goals for hotels. The effectiveness of hotel loyalty programmes depends entirely on the nature of the programme itself, and on how innovative the hotel is willing to be with regards to its implementation, says Vanessa Horwell, Chief Visibility Officer of TravelInk’d Read more ...

article thumbnail Features - TravelTuesday, 18 December 2018

What you might have missed - 1 - FREE ACCESS
Charting the progress of travel loyalty to an unknown destination -
In a series of exerpts over the forthcoming holiday, we share some of the articles published in our printed magazine that got people talking.

Where is Loyalty going? And how long is it going to take to get there? These are questions that absorb the minds of all those working in loyalty. Read more ...

Features - TravelMonday, 03 September 2018

Nailing travel loyalty in the basic economy age

With increased competition and choice between airline experiences, what are the implications for loyalty?
In an era of pounds spent, not miles flown currency accrual, lower fares will undoubtedly have an impact on flyer loyalty – the question is, how should airlines react?

Article by Peter Gerstle, Head of Travel Products at Collinson Read more ...

article thumbnail Features - TravelMonday, 02 July 2018

Open access: democratising travel loyalty
A three-step plan to creating a broader and more profitable customers base for your travel rewards programme.

Travel schemes must democratise loyalty by considering new and 'low value' members as well as high worth ones, argues Peter Gerstle, head of travel products at global loyalty and benefits company Collinson. Read more ...

article thumbnail Features - TravelMonday, 05 December 2016

Take two pitchers of water and equalise...
...Level up where necessary (Recipe for success when merging loyalty).
Exclusive interview with Elina Zois, head of Europe for Marriott Rewards and Starwood SPG Points, on plans for the two programmes after the merger of the two hotel groups.  Read more ...

article thumbnail Features - TravelFriday, 02 December 2016

Together or apart? Analysing FFP trends
A marriage made in heaven, but is it time for divorce?
Few would question the value of a frequent flyer programme to an airline. They are an intrinsic part of most customer propositions, increasingly even for low cost airlines.

In fact FFPs are regularly valued at more than the airline itself. But this raises the question whether it is advantageous to split the airline and the FFP and if so how to do it. Read more ...

article thumbnail Features - TravelWednesday, 21 September 2011

Positioning Avios as the international multi-airline mileage reward
Avios will emerge like a phoenix from the flames of UK Air Miles – but what of the consequences, both for owner International Airlines Group (IAG) and for customers? Q&A with The Mileage Company MD Andrew Swaffield.
Read more ...


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article thumbnail
Features - TravelThursday, 02 June 2011

Special report: Making the experience count on a low cost carrier
* "Ancilliary Revenue Opportunity" is the buzz phrase for low cost carriers, who have realised that significant revenue can be gained from selling things other than the seat.
* Chart on top LCCs with loyalty schemes
* Profile of rising star airBaltic
* Using partners to fund loyalty rewards  Read more ...

article thumbnail Features - TravelMonday, 09 May 2011

Can frequent flyer schemes live up to consumer expectations?
As American Airlines begins the celebrations for its 30th birthday, Loyalty Magazine considers whether frequent flyer schemes live up to expectations in the country where the miles rewards concept was first born. Read more ...

article thumbnail Features - TravelWednesday, 27 April 2011

Southwest Airlines tries to repair rewards relaunch damage
US carrier Southwest Airlines, long regarded as a model of customer engagement, showed that even the most celebrated companies can run into problems when changing their customer offering. The airline’s Chris Mainz talks to Loyalty about how it has been working to overcome the complaints of customers about its revamped rewards scheme. Read more ...

article thumbnail Features - TravelTuesday, 01 June 2010

The centrality of customer retention to hotel’s operating model
Customer retention remains one of the single most important operational goals for hotels. The effectiveness of hotel loyalty programmes depends entirely on the nature of the programme itself, and on how innovative the hotel is willing to be with regards to its implementation, says Vanessa Horwell, Chief Visibility Officer of TravelInk’d Read more ...

article thumbnail Features - TravelTuesday, 18 May 2010

Low cost airlines embracing loyalty – report
An average of one in five seats flown globally today is on a Low Cost Carrier (LCC). Loyalty programs have become the norm, with 8 out of the 10 largest LCCs offering at least some form of loyalty program. Now, says Carlson Marketing’s Evert de Boer, senior director of the global airline practice, it is time for LCCs to differentiate themselves and become more customer value oriented if they are to continue to be competitive. Read more ...

article thumbnail Features - TravelTuesday, 20 October 2009

Recession a boost for Airmiles
Andrea Burchett, director of relationship marketing for Airmiles was definitely not advocating a recession as the way to grow a business, but there is no getting away from the effect it has had on one of the oldest and most established loyalty brands in T&E rewards. Read more ...

article thumbnail Features - TravelWednesday, 15 July 2009

Holiday travel round-up         The really, really big FF mileage giveaway
What is the greater reward - hotel or airline upgrade? Answer: The difference between heaven and hell is on an aeroplane
Frequent flyers rely on loyalty points for holidays
Airports want slice of the frequent flyer cake
Read more ...

Features - TravelThursday, 12 June 2008

Is there life after Air Miles?
An opinion piece by editor Annich McIntosh on whether it is possible, necessary or sensible for the hospitality business to move on from the current, universally employed miles and nights loyalty reward structure.
Read more ...


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Features - TravelFriday, 01 February 2008

The Global Loyalty Infusion
A worldwide review of loyalty best practices and innovations (incuding green marketing, open-source loyalty and relationship banking) to spice up your loyalty marketing plan. Article by Bryan Pearson (right), President of Alliance Data Loyalty Services, operator of Canada’s Air Miles Reward Program. Read more ...

 
     
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