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20 JANUARY 2019

 

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article thumbnail Monday, 05 December 2016

Digital Marketing: Transform or die
Our digital world is developing at a frenetic speed, so it is inevitable that digital marketing is too. Which is why Damian Ryan’s book Understanding Digital Marketing (KoganPage £19.99) is now in its 4th edition since 2009. Read more ...

 
     

Must read
     
 
Be nice to me or I’ll go - Especially if you don’t know my name

Rudeness tops charts
Retail is most definitely going through a period of uncertainty yet it is the really fixable problems like staff rudeness and lack of personalisation and loyalty that are as responsible for defections.
Read more ...
 
     
 
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article thumbnail Book Reviews - Book ReviewsMonday, 07 November 2016

Book review: A gripping read about the blockchain

Yes really!

When I began reading The Business Blockchain by William Mougayar, I had the impression that in a few years time, I would no longer feel in need of a blockchain explanation.  Read more ...

article thumbnail Book Reviews - Book ReviewsTuesday, 17 May 2016

How would your company score for effort?
Have you ever thought about how much effort a customer has to make to interact with your company? Have you ever scored it? Read more ...

article thumbnail Book Reviews - Book ReviewsFriday, 13 May 2016

Book review: How cool brands stay hot - Branding to Gen Y

A great deal is written about Generation Y customers (13-29 year olds), not least how much money they have. What is even more disconcerting is that often these youthful people are turning up on the boards of big companies, because they are the ones with the ideas, the acumen and the technology know-how. Read more ...

article thumbnail Book Reviews - Book ReviewsWednesday, 09 December 2015

Book review: A Branded Customer Experience people love
“On Purpose: Delivering a Branded Customer Experience People Love” explains why brands must go back to basics on why they exist. Read more ...

article thumbnail Book Reviews - Book ReviewsThursday, 06 February 2014

Book Review - Digital State
By 2020, connected devices will outnumber people sevenfold. In a sheer, aggregate sense, the machines HAVE taken over.  Read more ...

article thumbnail Book Reviews - Book ReviewsMonday, 06 January 2014

The Year Without Pants - Wordpress.com and the future of work
There were a number of reasons why I picked up the latest book by Scott Berkun: I wanted to know how Wordpress made a profit, I thought there was an outside chance it would explain how to do some of the seemingly impossible design tasks on a Wordpress website, and I wanted to know why there was a picture of pants on the front cover.
Read more ...

article thumbnail Book Reviews - Book ReviewsWednesday, 31 July 2013

Don’t go to work – buy a coffee
Last year Loyalty Magazine featured Chris Ward as a winner of the best CSR initiative linked to loyalty category in The Loyalty Awards 2012 with his company Blue Dot.
Read more ...

article thumbnail Book Reviews - Book ReviewsTuesday, 05 February 2013

The Economic Imperative: Leisure and Imagination in the 21st Century
It is rare for someone to discuss economics and leisure concurrently. Economics is about analysis of spending patterns, making money, doing business, high finance, allocating resources and achieving world dominance.
Leisure is what you do when there is nothing else to do.

Author John Zerilli disagrees.

Read more ...

Book Reviews - Book ReviewsThursday, 03 May 2012

The Next Big Thing
William Higham, author of The Next Big Thing (Kogan Page 2009) available on Amazon from £17, was already discussing three years ago the demise of Kodak as though it was a foregone conclusion. The company wobbled on for a couple of years, but the writing was clearly on the wall for film.
Read more ...

article thumbnail Book Reviews - Book ReviewsFriday, 27 April 2012

Empowered employees are the unsung heroes
In most companies, the unsung heroes are the employees.
Read more ...

article thumbnail Book Reviews - Book ReviewsMonday, 07 November 2016

Book review: A gripping read about the blockchain

Yes really!

When I began reading The Business Blockchain by William Mougayar, I had the impression that in a few years time, I would no longer feel in need of a blockchain explanation.  Read more ...

article thumbnail Book Reviews - Book ReviewsTuesday, 17 May 2016

How would your company score for effort?
Have you ever thought about how much effort a customer has to make to interact with your company? Have you ever scored it? Read more ...

article thumbnail Book Reviews - Book ReviewsFriday, 13 May 2016

Book review: How cool brands stay hot - Branding to Gen Y

A great deal is written about Generation Y customers (13-29 year olds), not least how much money they have. What is even more disconcerting is that often these youthful people are turning up on the boards of big companies, because they are the ones with the ideas, the acumen and the technology know-how. Read more ...

article thumbnail Book Reviews - Book ReviewsWednesday, 09 December 2015

Book review: A Branded Customer Experience people love
“On Purpose: Delivering a Branded Customer Experience People Love” explains why brands must go back to basics on why they exist. Read more ...

article thumbnail Book Reviews - Book ReviewsThursday, 06 February 2014

Book Review - Digital State
By 2020, connected devices will outnumber people sevenfold. In a sheer, aggregate sense, the machines HAVE taken over.  Read more ...

article thumbnail Book Reviews - Book ReviewsMonday, 06 January 2014

The Year Without Pants - Wordpress.com and the future of work
There were a number of reasons why I picked up the latest book by Scott Berkun: I wanted to know how Wordpress made a profit, I thought there was an outside chance it would explain how to do some of the seemingly impossible design tasks on a Wordpress website, and I wanted to know why there was a picture of pants on the front cover.
Read more ...

article thumbnail Book Reviews - Book ReviewsWednesday, 31 July 2013

Don’t go to work – buy a coffee
Last year Loyalty Magazine featured Chris Ward as a winner of the best CSR initiative linked to loyalty category in The Loyalty Awards 2012 with his company Blue Dot.
Read more ...

article thumbnail Book Reviews - Book ReviewsTuesday, 05 February 2013

The Economic Imperative: Leisure and Imagination in the 21st Century
It is rare for someone to discuss economics and leisure concurrently. Economics is about analysis of spending patterns, making money, doing business, high finance, allocating resources and achieving world dominance.
Leisure is what you do when there is nothing else to do.

Author John Zerilli disagrees.

Read more ...

Book Reviews - Book ReviewsThursday, 03 May 2012

The Next Big Thing
William Higham, author of The Next Big Thing (Kogan Page 2009) available on Amazon from £17, was already discussing three years ago the demise of Kodak as though it was a foregone conclusion. The company wobbled on for a couple of years, but the writing was clearly on the wall for film.
Read more ...

article thumbnail Book Reviews - Book ReviewsFriday, 27 April 2012

Empowered employees are the unsung heroes
In most companies, the unsung heroes are the employees.
Read more ...

article thumbnail Book Reviews - Book ReviewsTuesday, 24 April 2012

Considering background feelings
Following a revolution in brain science, someone invented neuro-marketing.
Read more ...

article thumbnail Book Reviews - Book ReviewsWednesday, 18 April 2012

Lessons from Ikea
“In most European countries and the US we will see low GDP growth, an aging population, and household spending shifting toward telecommunication, IT, medical, and energy and away from home furnishings, fashion, DIY and other retail sectors. Growth will depend on beating the competitors, not on expanding the market.
Read more ...

article thumbnail Book Reviews - Book ReviewsFriday, 27 January 2012

Having trouble with social media? Just tell them a story
John Sadowsky believes we are at a watershed moment in marketing communication.

Read more ...

Book Reviews - Book ReviewsWednesday, 22 June 2011

Tapping into the collective intelligence of people who like you
“Every so often an unavoidable and pervasive shift takes place that affects every sector, every industry, every company, and every corporate function. Think automobiles, railroads and information technology. And, now, think social media.”
Read more ...

article thumbnail Book Reviews - Book ReviewsWednesday, 08 June 2011

Curation Nation fails to convince Loyalty Magazine
You cannot fail to notice the proliferation of sites that claim to be a collective of “important industry intelligence” but in effect are simply copying stuff on the web that other sites have published.
Read more ...

article thumbnail Book Reviews - Book ReviewsTuesday, 05 April 2011

Learning management lessons from bees
Most people like bees. They have this relaxing, mood-inducing buzz that takes us back to our childhood  and those long hot summers. Plus they produce wonderful honey. Read more ...

article thumbnail Book Reviews - Book ReviewsTuesday, 29 March 2011

If you don't like the system, why don't you hack it?
The term hacking gets such bad press these days, being associated with bringing down websites, the stealing of credit card details and messing up our computers, that caution is probably called for in suggesting you should read a book entitled “Hacking Work”.

Read more ...

article thumbnail Book Reviews - Book ReviewsTuesday, 15 March 2011

When thinking into a situation can help achieve the state of being
Neuro-Linguistic Programming (NLP) is believed by many to be a powerful set of tools for facilitating change and enhancing performance. Yet despite the success stories and proliferation of courses, there is still much scepticism about its validity and effectiveness.
Read more ...

article thumbnail Book Reviews - Book ReviewsThursday, 09 December 2010

The Secrets of Success in Selling
It could be argued that a book about selling has no place in a magazine about loyalty and retention. Except that customer retention is about building strong and lasting customer relationships, creating long-term rewards for you, your business and your customers – and so is selling. So with this in mind, here is the book.
Read more ...

article thumbnail Book Reviews - Book ReviewsWednesday, 01 December 2010

Choosing a book about brands
It is not surprising there are so many books about brands. What your product or company stands for, and what message it conveys is crucial to the success of any business.

But which book do you rely on for advice?
Read more ...

 
     
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