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24 MARCH 2019

 

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article thumbnail Tuesday, 28 July 2015

Why is retention the poor relation to marketing?
And why analytics and predictive modelling will change this

Retention has always played second fiddle to acquisition within marketing – despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. A shift in demographics and a new era of 1:1 personalisation may change this. Article by Cassie Lancellotti-Young Read more ...

 
     

Must read
     
 
Experiential loyalty superceding wine clubs

California offerings range from your own barrel to a home dinner
US wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case proposition.

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Don't miss
     
 
The Loyalty DebateIndustry experts Chuck Ehredt, CEO, Currency Alliance, Dan Truscott, Head of Business Development, Loyalty at Visa, and Iain Pringle of consultancy New World Loyalty discuss the big questions.

 
     
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article thumbnail Features - data/researchWednesday, 29 July 2009

Traditional direct marketing still the best
Two out of three consumers agree

More than twice as many UK consumers say traditional direct marketing is more likely than digital marketing to encourage them to go to a website and seriously consider a purchase from a company for the first time, a new poll from messaging specialist Pitney Bowes reveals.
Read more ...

article thumbnail Features - data/researchThursday, 07 May 2009

Indian loyalty market at nascent stages
Coalition schemes the optimal model Read more ...

article thumbnail Features - data/researchTuesday, 03 February 2009

The top six marketing processes in an economic downturn??
Companies that move too quickly to cut marketing budgets in the economic slowdown risk damaging their ability to hold and add customers when conditions improve. Read more ...

article thumbnail Features - data/researchTuesday, 12 February 2008

Which brands will prove recession proof?
Predictions on survival according to what planet a brand is on Read more ...

article thumbnail Features - data/researchWednesday, 29 July 2009

Traditional direct marketing still the best
Two out of three consumers agree

More than twice as many UK consumers say traditional direct marketing is more likely than digital marketing to encourage them to go to a website and seriously consider a purchase from a company for the first time, a new poll from messaging specialist Pitney Bowes reveals.
Read more ...

article thumbnail Features - data/researchThursday, 07 May 2009

Indian loyalty market at nascent stages
Coalition schemes the optimal model Read more ...

article thumbnail Features - data/researchTuesday, 03 February 2009

The top six marketing processes in an economic downturn??
Companies that move too quickly to cut marketing budgets in the economic slowdown risk damaging their ability to hold and add customers when conditions improve. Read more ...

article thumbnail Features - data/researchTuesday, 12 February 2008

Which brands will prove recession proof?
Predictions on survival according to what planet a brand is on Read more ...

 
     
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