frame_main_header_title
  Home / Features / data/research frame_main_breadcrumb_about frame_main_breadcrumb_advertise frame_main_breadcrumb_contact    
 
20 JANUARY 2019

 

Banner
Banner
Banner
Banner
  Main Feature  
     
 
article thumbnail Tuesday, 28 July 2015

Why is retention the poor relation to marketing?
And why analytics and predictive modelling will change this

Retention has always played second fiddle to acquisition within marketing – despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. A shift in demographics and a new era of 1:1 personalisation may change this. Article by Cassie Lancellotti-Young Read more ...

 
     

Must read
     
 
Be nice to me or I’ll go - Especially if you don’t know my name

Rudeness tops charts
Retail is most definitely going through a period of uncertainty yet it is the really fixable problems like staff rudeness and lack of personalisation and loyalty that are as responsible for defections.
Read more ...
 
     
 
Don't miss
     
 
 
     
Banner

 
 Latest features 
 
   Most read  
 
     
 
article thumbnail Features - data/researchWednesday, 29 July 2009

Traditional direct marketing still the best
Two out of three consumers agree

More than twice as many UK consumers say traditional direct marketing is more likely than digital marketing to encourage them to go to a website and seriously consider a purchase from a company for the first time, a new poll from messaging specialist Pitney Bowes reveals.
Read more ...

article thumbnail Features - data/researchThursday, 07 May 2009

Indian loyalty market at nascent stages
Coalition schemes the optimal model Read more ...

article thumbnail Features - data/researchTuesday, 03 February 2009

The top six marketing processes in an economic downturn??
Companies that move too quickly to cut marketing budgets in the economic slowdown risk damaging their ability to hold and add customers when conditions improve. Read more ...

article thumbnail Features - data/researchTuesday, 12 February 2008

Which brands will prove recession proof?
Predictions on survival according to what planet a brand is on Read more ...

article thumbnail Features - data/researchWednesday, 29 July 2009

Traditional direct marketing still the best
Two out of three consumers agree

More than twice as many UK consumers say traditional direct marketing is more likely than digital marketing to encourage them to go to a website and seriously consider a purchase from a company for the first time, a new poll from messaging specialist Pitney Bowes reveals.
Read more ...

article thumbnail Features - data/researchThursday, 07 May 2009

Indian loyalty market at nascent stages
Coalition schemes the optimal model Read more ...

article thumbnail Features - data/researchTuesday, 03 February 2009

The top six marketing processes in an economic downturn??
Companies that move too quickly to cut marketing budgets in the economic slowdown risk damaging their ability to hold and add customers when conditions improve. Read more ...

article thumbnail Features - data/researchTuesday, 12 February 2008

Which brands will prove recession proof?
Predictions on survival according to what planet a brand is on Read more ...

 
     
Twitter Linkedin
Read the latest loyalty news & features - only £98 for a full year's access

Banner