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16 DECEMBER 2018

 

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article thumbnail Monday, 09 January 2017

Employee scheme offers financial and health support
Free online yoga classes and money advice Read more ...

 
     

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SPECIAL REPORT: Chinese payment giants “light years ahead”

Customer loyalty chief tenet of model
Alipay acceptance at 7-Eleven
US$15.5 trillion in mobile payments in 2017

China has embraced mobile payments with such enthusiasm, the rest of the world appear to be technology deniers. Alipay and WeChat, the main protagonists, score in terms of technology, user friendliness, number of users and ubiquity. Their data analytics are central to everything they do.


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article thumbnail News - GamificationWednesday, 07 September 2016

Ted Baker drives engagement with shoppable video campaign
Retailer uses gamification, interactivity and Google voice technology Read more ...

article thumbnail News - GamificationMonday, 20 June 2016

Virgin app rewards customers for interacting with its brands
Gamification used to get customers to buy from more of company's 24 UK brands Read more ...

article thumbnail News - GamificationThursday, 02 June 2016

Blockchain-based programme for Dubai tourists
Gamification used to incentivise visits to tourism locations Read more ...

article thumbnail News - GamificationWednesday, 18 May 2016

Gamification for queuing African customers
App targets the 53% of smartphone users who turn to their device while stuck in line Read more ...

article thumbnail News - GamificationWednesday, 09 March 2016

Starwood tempts reward members with baseball gamification
Players can win World Series tickets Read more ...

article thumbnail News - GamificationFriday, 05 February 2016

Motivation platform for customers and employees
CRM and social media data used for gamification of behaviour Read more ...

article thumbnail News - GamificationFriday, 15 January 2016

Russian telco starts rewards programme
Scheme includes gamification aspect Read more ...

article thumbnail News - GamificationMonday, 04 January 2016

Chinese mobile app ranks 'loyal' citizens
App calculates credit scores based on online data Read more ...

article thumbnail News - GamificationThursday, 26 March 2015

Loyalty schemes failing with digital customers
Only 14% employ gamification mechanisms for rewards, says Capgemini Read more ...

article thumbnail News - GamificationThursday, 30 October 2014

Retail would stop showrooming says Samsung
Loyalty programmes have an important role to play Read more ...

article thumbnail News - GamificationWednesday, 07 September 2016

Ted Baker drives engagement with shoppable video campaign
Retailer uses gamification, interactivity and Google voice technology Read more ...

article thumbnail News - GamificationMonday, 20 June 2016

Virgin app rewards customers for interacting with its brands
Gamification used to get customers to buy from more of company's 24 UK brands Read more ...

article thumbnail News - GamificationThursday, 02 June 2016

Blockchain-based programme for Dubai tourists
Gamification used to incentivise visits to tourism locations Read more ...

article thumbnail News - GamificationWednesday, 18 May 2016

Gamification for queuing African customers
App targets the 53% of smartphone users who turn to their device while stuck in line Read more ...

article thumbnail News - GamificationWednesday, 09 March 2016

Starwood tempts reward members with baseball gamification
Players can win World Series tickets Read more ...

article thumbnail News - GamificationFriday, 05 February 2016

Motivation platform for customers and employees
CRM and social media data used for gamification of behaviour Read more ...

article thumbnail News - GamificationFriday, 15 January 2016

Russian telco starts rewards programme
Scheme includes gamification aspect Read more ...

article thumbnail News - GamificationMonday, 04 January 2016

Chinese mobile app ranks 'loyal' citizens
App calculates credit scores based on online data Read more ...

article thumbnail News - GamificationThursday, 26 March 2015

Loyalty schemes failing with digital customers
Only 14% employ gamification mechanisms for rewards, says Capgemini Read more ...

article thumbnail News - GamificationThursday, 30 October 2014

Retail would stop showrooming says Samsung
Loyalty programmes have an important role to play Read more ...

 
     
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