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20 JANUARY 2019

 

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article thumbnail Tuesday, 30 October 2018

Loyalty cryptocurrency wants to disrupt the existing order
Expansion into major world markets with blockchain
Too many loyalty programmes chasing the same customers is an argument put forward for the huge interest in marketplaces. Add blockchain into the equation to deal with the infrastructure functionality and security, plus a cryptocurrency to add consumer excitement and a hint of gamification and some are arguing that this has the potential to disrupt the loyalty business.
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Retail is most definitely going through a period of uncertainty yet it is the really fixable problems like staff rudeness and lack of personalisation and loyalty that are as responsible for defections.
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