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22 MAY 2018

 

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Page 1 of 179
Asian carrier launches blockchain rewards campaign Latest in raft of airline initiatives in region Hong Kong airline Cathay Pacific has started a marketing campaign for its Asia Miles loyalty scheme ...
Monday, 21 May 2018
2. Rising Stars of Loyalty announced!
(News/Loyalty Magazine Awards)
Rising Stars of Loyalty announced! It was an extremely tough job but we have finally arrived at the final list of the most amazing, impressive and mind-bogglingly clever Rising Stars of Loyalty!  ...
Friday, 18 May 2018
Rugby club rolls out fan loyalty offering Expenditure outside stadium is rewarded St.Helens has launched new loyalty offering that rewards its fan base for spending outside the rugby clubs Totally ...
Thursday, 17 May 2018
Prove we can trust you, Then we will be loyal More than half would stop buying from a business that fails to protect their data New findings from a global data privacy study reveal that consumers ...
Wednesday, 16 May 2018
5. easyJet ramps up rewards offering
(News/Coalition Schemes)
easyJet ramps up rewards offering Airline targets non-returning customers Chief data officer appointed to drive customer offer Budget carrier easyJet is expanding its rewards offering to encourage ...
Tuesday, 15 May 2018
Every cloud has a silver lining: Taking a positive view on GDPR Report says people getting more confident about sharing data The new General Data Protection Regulation (GDPR) governing the collection, ...
Friday, 11 May 2018
7. Loyalty at the crossroads (part 1)
(Features/Customer Insight)
Loyalty at the crossroads We know all the buzz phrases: The emergence of the digitally native competitor (i.e. Amazon), "There are more data than bricks & mortar, "Omnichannel is being overshadowed ...
Thursday, 10 May 2018
Voice AI plays a big part in Googles future 3-5 years before Assistants converse as humans Its always worth keeping an eye on Googles developer conference, to see what they are launching and ...
Thursday, 10 May 2018
9. flybuys starts major rewards partnership
(News/Coalition Schemes)
flybuys starts major rewards partnership Australian scheme links with online giant Members of the Australian flybuys loyalty scheme can now earn points for purchases made at 40,000 retailers on eBay. ...
Tuesday, 08 May 2018
10. GDPR phishing warning
(News/Coalition Schemes)
GDPR phishing warning Emails pose as consent-seeking requests from major companies Attackers are using fake GDPR-related emails about privacy that spread malware and try to trick recipients into ...
Friday, 04 May 2018
New conference on the future of customer loyalty Loyalty will be a crucial tool for retailers and brands trying to retain their customers Technology is enabling so many new initiatives. Customer ...
Tuesday, 01 May 2018
Comment: Sainsburys merger with Asda Is it possible to please everybody? The proposed merger of Sainsburys with Asda raises a number of interesting questions. Sainsburys is a data-driven, loyalty ...
Monday, 30 April 2018
Coffee brand launches blockchain loyalty scheme Customers can exchange virtual tokens for drinks and offers Chilled coffee producer Lattesso has launched a blockchain-based loyalty programme. The ...
Friday, 27 April 2018
14. Google says it is GDPR ready
(News/Data Security)
Google says it is GDPR ready Firm under fire for attempting to shield itself from new data rules Googles parent company Advent says it is ready to comply with the EU General Data Protection Regulation ...
Wednesday, 25 April 2018
Nearly half companies to miss GDPR deadline EU and US firms fall behind compliance schedule Only 52% of EU and US companies expect to achieve compliance with the General Data Protection Regulation ...
Wednesday, 25 April 2018
30 under 40 Just one more week to enter Are you a trendsetter, a challenger, or an achiever? Are you under 40? The search continues to find the very best loyalty practitioners who are Rising Stars ...
Tuesday, 24 April 2018
Amazon Prime passes 100m landmark Programme wins over divinely discontent customers Amazon Prime has topped 100 million paid for global members. CEO Jeff Bezos revealed membership details of ...
Friday, 20 April 2018
18. Amex axes rewards scheme
(News/Coalition Schemes)
Amex axes rewards scheme Programme cancelled after partner exodus American Express is to end its struggling Plenti coalition loyalty scheme from July 10. The US scheme, launched in 2015, was an ...
Thursday, 19 April 2018
Marriott/SPG new programme launches with aspiration as inspiration Lesson in how to keep 110 million members engaged Its a complicated business being a frequent traveller. So much so that whole ...
Thursday, 19 April 2018
Marriott unveils details of unified loyalty programmes Details finally revealed 18 months after merger Marriott International is merging its three loyalty programmes into one set of unified benefits, ...
Tuesday, 17 April 2018
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