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26 APRIL 2018

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	Book Review Home Page How would your company score for effort How Cool Brands Stay Hot - Branding to Gen Y A branded Customer Experience People Love
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	Blog articles Lack of omnichannel killed the toy retailer (not Amazon) The Attention Equilibrium: Brands must team up to survive in a world of inifinite supply What's on your fans' sporting bucket list? – Blog by Rewards4 Don't under-estimate the importance of loyalty rewards to customers A tale of the good and the also-ran for CX I'm in love with Apple Nectar storm shows need to choose partners carefully What would a resurrected Woolworths sell? New rules for customer contact United Airlines...Clubbed Don't talk to me if you are not human "Aldi and Lidl struggling to build loyalty"....are they? Turn on the inspiration, retailers told Seeing the funny side of the Toblerone change Marmite: A gentle reminder about your relationship Uber rewards loyal customers "If you don't have a relationship with the customer, you're just a utility, you're just the dumb pipes." Ad execs admit that 90% of their work goes un-noticed
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Will CSR re-invigorate the loyalty industry?

Aware of the trend toward corporate social responsibility (CSR) in Loyalty, a group of industry veterans have established For Good Causes.

The social enterprise aims to provide a service cross the industry for programmes to leverage to improve social impact and tap into the goodwill between charities and their supporters. For Good Causes founder Crispin Rogers describes how.
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Wednesday, 25 April 2018

Nearly half companies to miss GDPR deadline
EU and US firms fall behind compliance schedule
Read more ...