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18 AUGUST 2018

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	Book Review Home Page How would your company score for effort How Cool Brands Stay Hot - Branding to Gen Y A branded Customer Experience People Love
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	Blog articles Lack of omnichannel killed the toy retailer (not Amazon) The Attention Equilibrium: Brands must team up to survive in a world of inifinite supply What's on your fans' sporting bucket list? – Blog by Rewards4 Don't under-estimate the importance of loyalty rewards to customers A tale of the good and the also-ran for CX I'm in love with Apple Nectar storm shows need to choose partners carefully What would a resurrected Woolworths sell? New rules for customer contact United Airlines...Clubbed Don't talk to me if you are not human "Aldi and Lidl struggling to build loyalty"....are they? Turn on the inspiration, retailers told Seeing the funny side of the Toblerone change Marmite: A gentle reminder about your relationship Uber rewards loyal customers "If you don't have a relationship with the customer, you're just a utility, you're just the dumb pipes." Ad execs admit that 90% of their work goes un-noticed
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Book Review

Blockchain Loyalty - disrupting loyalty and reinventing marketing using cryptocurrencies

I remember the first time someone introduced me to Bitcoin and the concept of the blockchain for keeping data secure. It was some time ago now and it seemed crazy, but I have watched while the world fell in love with the idea, which has developed and matured as any precious and capricious child.

Blockchain is now beginning to grow up into a very impressive adult indeed, even outside of currency.
Read more ...

Thursday, 16 August 2018

Blimey! Legere of the Uncarrier is launching a loyalty programme
Free pizzas and shares on offer
It might be August, but talk off your sunglasses for a moment and pay attention. Uncarrier CEO John Legere (from the company formerly known as T-Mobile before it started differentiating itself from its rivals) is launching a loyalty programme. Read more ...